Has the betting industry lost its appetite for cutting-edge technology?

Betting using smart home devices has not reached the same level of popularity as virtual reality gambling. This indicates a slowdown in innovation in the gambling industry. However, consumer behavior naturally influences the adoption of innovations.

When it comes to many popular trends of the past decade, there were obvious reasons for their demise. At the same time, not all technologies are unsuitable for gambling — some of them prove to be more sticky, but only if operators need them. One of the best examples of this is cryptocurrency, which is truly thriving in the gambling industry.

In online betting and gaming, cryptocurrencies promise fast transactions with low fees. However, the uses for blockchain, the technology that underpins cryptocurrencies, are less clear. Many companies have considered building an entire platform on blockchain, but have not been able to answer the question of how it is better than the existing technologies.

Although blockchain promises highly secure payments and transactions, there are impractical aspects to its use in the fast-paced world of betting. Operators process a vast number of bets in a short period, which puts a significant strain on the system and requires substantial energy resources. In other words, blockchain solves the payment problem, but in terms of betting as a whole, it is not particularly in demand.

Casino customers are not as receptive to innovation as, for example, people who play video games and mobile games. For instance, in the gaming industry, he noted an apparent mismatch between the technology and its customers. Why would a casino customer use such a cumbersome device when they can simply place bets on their mobile phone?

Of course, this does not mean that there is no room for innovation in the gambling industry. Innovations are introduced gradually, and changes can be observed over a relatively long period. This also allows you to test what works with your audience.

Among the innovations in the gambling industry, it is also worth noting the emergence of so-called “instant games,” such as Aviator, Plinko, and Mines, which have caused a real sensation in the betting world. Among them, Plinko is the most popular, thanks to its simplicity and the possibility of winning large sums in a short time. Today, there are even special information sites that offer reviews and selections of platforms with this game. One of the most visited is www.plinkogames.in.

When it comes to untapped potential in the gambling industry, artificial intelligence is a notable mention. Operators utilize AI in applications such as personalization, decision automation, and detecting problem gambling. However, experts say that a selective approach is needed when using artificial intelligence technologies. In the gambling business, the goal is not only to use AI for its own sake, but also to use it accurately. This means that distractions must be avoided.

Problems with AI implementation often arise because operators use outdated software.

Among major global operators, the trend toward personalization has recently leaned toward creating products that can be customized and demonstrate unique flexibility.

Looking to the future, creating a sense of control in gambling comes with its challenges, but it is possible. Players can customize various options themselves, which does not give them control over the mathematical outcome of the game, but allows them to control the overall experience, and ultimately, that is what matters.

It is not entirely clear whether this is the innovation the industry needs right now, but in the end, it may be the one that makes the difference. In five to ten years, a new group of players will begin to explore casino products, and they will be the ones to evaluate innovations. The most important thing right now is that there is a lot of room for innovation, and the gambling industry is doing very little to implement it.