Polish startup Replenit raised €2.1 million in a pre-seed funding round to support product growth, AI research, hiring and operations.
The round was led by Movens Capital and Vastpoint. Other backers include Logo Ventures, DigitalOcean Ventures, Finberg, Caucus Ventures and angel investor Mati Staniszewski (CEO and co-founder of ElevenLabs)
The firm creates an A.I. system that assists retailers in making better decisions for every customer, as they are happening. Rather than just forecasting the next likely thing that will happen, its intent is to understand customer purpose and right action at the right time.
Co-founder and CEO Ilyas Kurklu said retailers need more than predictions. Businesses need to know why customers are doing what they’re doing and react instantaneously, he explained. Many AI tools today are about automation or about content, but decision-making is a huge gap, he added. Replenit wants to optimize every commercial decision in order to help retailers retire fixed rules.
Replenit was established in 2025, led by six Turkish entrepreneurs: Ilyas Kurklu, Alp Karacaev, Omer Ozden, Caner Demir, Egemen Akdan and Cenk Karacaev. Our team has a combined 40+ years of experience building and scaling B2B SaaS and marketing technology companies. They scaled a Turkish martech company to €1.7 billion in 26 countries.
Today, retail companies are able to collect a lot of customer data; however, most of them still depend on fixed rules and past trends. This usually results in poor personalisation. Industry data shows that more than half of consumers believe that personalized offers are off the mark, while a small minority of marketers fully leverage their own data across channels.
Replenit claims its system addresses this problem with a reasoning layer that operates at the individual customer level. Powered by their cutting-edge AI research, it processes customer behavior to derive intent and context. It then chooses what action to perform in real time and not in response to past data.
Instead of relying on fixed rules, it is data driven. Instead, it assesses individual circumstances and then chooses the best course of action at scale. It does so by aiding the development of more appropriate and natural customer journeys.
The platform supports existing tools from Databricks, Salesforce, Braze, Bloomreach and Klaviyo.
The company said it had received early results from its clients. L’Occitane en Provence recorded a 235 percent increase in post-purchase revenue after implementing the system. Flash-deal retailer iBOOD credits 6.3% of its overall revenue to decisions made by Replenit.
Replenit also has a 10x return guarantee in its contracts. The clients are free to leave if their goal is not achieved, although the company says no one has exercised this option yet.
Many retailers have data but fail to act on it in real time, said Lukasz Lewandowski, investment director at Movens Capital. He added that Replenit helps brands respond when their customers are in the mood to buy again and could help create a new layer in retail technology.
Using the new funding, Replenit aims to further develop its product, hire more engineers in Poland and Netherlands and look to expand into the United States by late 2026.
The company is already working with over 30 big retail clients around the globe in its first year. It hopes to be a central nervous system for customer engagement, retention and long term value.
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