Victory Lab and Fourth Estate Expand Globally: New Dubai Office to Lead Political Strategy Across Asia
— Victory Lab expands into Asia with a $3M investment and a new Dubai base to transform political strategy and media innovation.
With an initial investment of $3 million USD, Carlos Merlo and Alfonso Llorens, partners at Victory Lab, launch their new operations from Dubai to drive political strategy and media innovation across Asia, with a special focus on India.
Dubai, UAE – April 2025
Victory Lab, a renowned firm specializing in political strategy, communication, and technological innovation, has officially announced the opening of its new Dubai office under its international division, Fourth Estate. With an initial investment of $3 million USD, the move marks an ambitious expansion into the Asian market, including India, Southeast Asia, and the Middle East.
Founded by Carlos Merlo and now powered by a strategic partnership with entrepreneur Alfonso Llorens, Victory Lab has led major high-level campaigns across Latin America and beyond, positioning itself as a key player in next-generation political strategy.
"Dubai serves as a strategic hub connecting Europe, Asia, and Africa. From here, we will lead projects that drive democratic processes, strategic communication, and digital transformation across Asia," said Carlos Merlo, CEO and co-founder of Victory Lab.
Fourth Estate, the division spearheading the global expansion, will offer a full range of services including:
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Next-generation political strategy
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Crisis communication management
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Reputation building and defense
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Digital transformation for governments and campaigns
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Advanced electoral intelligence solutions
Alfonso Llorens, co-founder of the expansion project, added:
"Opening in Dubai is not just about globalization—it’s a recognition that the new centers of power and political transformation are emerging in Asia. Victory Lab and Fourth Estate arrive to offer integrated solutions combining technology, strategy, and deep expertise in media evolution."
The Dubai office will serve as the operational headquarters for clients across India, the UAE, Saudi Arabia, Indonesia, Malaysia, and Singapore, with plans to expand into South Korea and Japan in a second phase.
Victory Lab and Fourth Estate aim to position themselves as strategic partners for governments, political parties, business leaders, and international organizations seeking effective strategies in an increasingly complex global communication environment.
With this expansion, Victory Lab reaffirms its leadership and commitment to supporting more transparent and modern democratic processes around the world.
From Dubai to the world, Victory Lab and Fourth Estate are reshaping the future of global political communication.
