Soft2Bet to Launch Its Award-Winning iGaming Solutions in the United States

By Alexander BrooksPUBLISHED: March 21, 14:12UPDATED: March 21, 14:15 6160

Soft2Bet, one of the fastest-growing iGaming turnkey solution providers globally, has announced its plans to launch in the U.S. Triggered by a market access deal with Caesars Entertainment, the launch will also see the first ever introduction of its award-winning Motivational Engineering Gaming Application (MEGA). A new iGaming brand will be rolled out there as well, state approvals permitting, with launch scheduled for Summer 2025.

A Monumental U.S. Entry

Uri Poliavich, Founder and CEO of Soft2Bet, commented: “As a truly global business with an enviable track record of success and innovation, our entry into the U.S. market marks a key milestone not just for Soft2Bet but for our methodical growth strategy as we continue to expand into new markets.” “We are ready to redefine gamification in the U.S. with an amazing gaming experience with the launch of a new, revolutionary iGaming brand this summer.”

MEGA: Revolutionizing Engagement Like Never Before

Unveiled in 2023, Soft2Bet’s award-winning MEGA platform is already revolutionizing gamification by driving deeper engagement, bespoke player journeys and strong retention models. Operators across the globe leveraging the MEGA platform have made exceptional strides with:

A 400% boost in screen time
NGR was up 65%
A 50% rise in deposit amounts
A 45% increase in Average Revenue Per User (ARPU)

A History of Innovation and Success

This listing and introductions comes after a remarkable history of delivering innovative, ground-breaking products since its formation in 2016 by Uri Poliavich. Some of its successful iGaming brands include Betinia (Denmark, Sweden), Yoyocasino (Sweden), Campobet (Denmark, Mexico, Sweden), Quickcasino (Sweden), and Don. ro (Romania). As a result, Soft2Bet now boasts a portfolio of 16 global licenses with issuance in core markets including Denmark, Greece, Ireland, Italy, Malta, Mexico, Ontario (Canada), Romania, Spain, and Sweden.

Soft2Bet, which provides a portfolio of up over 12,500 games from hundreds of providers, supports more than 1 million live events a year, with gaming features available in 20+ languages. This wide reach enables fast global scalability.

Awards and Recognitions by Industry

To date, Soft2Bet is the recipient of multiple awards and accolades from leading industry bodies such as EGR, SBC, and SIGMA. In its most recent achievements, the firm clinched three accolades at the prestigious Global Gaming Awards EMEA 2025 — winning Executive of the Year (Uri Poliavich), Platform Provider of the Year (Soft2Bet) and Product Launch of the Year (MEGA).

About Soft2Bet

Soft2Bet is one of the top turnkey solutions for iGaming, offering a variety of top-notch products and solutions to online gambling operators. They are most recognised for their ground-breaking Motivational Engineering Gaming Application (MEGA) and a proven strategy to increase player retention and engagement. Soft2Bet now holds 16 global licenses and has a proven track record of launching successful iGaming brands and setting industry standards.

For more information about Soft2Bet. Please visit www.soft2bet.com

Contact:

FINN Partners: Soft2bet@finnpartners.com

Alexander Brooks

Alexander Brooks is a tech journalist and blogger with a keen interest in emerging technologies and digital trends. He has contributed to several online publications, providing in-depth analysis and industry insights. In his free time, Alexander enjoys coding, gaming, and attending tech conferences.

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