Prime Day Returns July 8-11 with Extended Duration and Millions of Deals

Prime Day is back this summer, running from July 8 through July 11, now four days long, offering Prime members even more opportunities to score incredible savings. Starting at 12:01 a.m. PDT on July 8, the event will feature 96 hours of exclusive deals across top brands like Sony, Dyson, and Living Proof, as well as exciting new brands such as Unwell Hydration, Tarte Cosmetics, and Away.

What's New for Prime Day 2025?

This year, Prime Day is expanding to four days, giving shoppers double the time to browse and save on everything from pantry staples and summer snacks to home upgrades, back-to-school essentials, health and beauty products, toys, books, pet supplies, and luxury items.

A new feature called “Today’s Big Deals” will highlight themed daily discounts, showcasing some of the most exciting offers available. These deals launch at midnight PDT each day and are available for a limited time, with new deals dropping as often as every five minutes during select periods. Prime members can enjoy deep discounts on brands like Samsung, Kiehl’s, and Levi’s.

Do You Need a Prime Membership?

Yes, Prime Day deals are exclusive to Prime members. If you’re not a member yet, you can sign up for $14.99/month or $139/year, or start a free 30-day trial at amazon.com/prime. Students and young adults can try Prime for six months at a discounted rate, and qualifying government assistance recipients can access Prime for just $6.99/month. Learn more about Prime memberships and discounts at aboutamazon.com/prime.

Tips to Prepare for Prime Day 2025

Make the most of Prime Day with Amazon’s AI-powered shopping tools:

• Ask Rufus, Amazon’s AI shopping assistant, for personalized deal suggestions based on your interests.
• Create custom prompts with Interests to find deals aligned with your hobbies, like hiking, cooking, or gaming.
• Use AI Shopping Guides to research product categories quickly and find the best deals.
• Add items to your Lists beforehand to easily track deals, and use Buy Again to find discounts on your frequent purchases.

Get ready for Prime Day 2025, four days of unbeatable savings!