E-commerce analytics up-and-comer Mindsite has raised another $2 million in new funding as it looks to expand its AI-enabled digital shelf solutions and increase its footprint across the globe. The round drew participation from new and existing investors such as TTGV’s Technology Investment, Sharks & Partners, Finberg, Türkiye Kalkınma Fonu’s Innovation Fund, Vestel Ventures among others.
Launched in 2020, Mindsite first emerged from the Workup Entrepreneurship Program and has raised multiple funding rounds, including $1.9 million in 2022 and $1.5 million in 2024. The new financing moves the company further down its growth path.
Mindsite intends to use this capital to further develop its core products and scale its AI agent technologies that empower brands to maintain digital shelf performance. These tools—such as the Masterdata Agent and Growth Agent—are intended to help ease and expedite day-to-day e-commerce functions. The second phase is to create AI agents that not only perceive, but they also act—that they decide things and execute actions without the intervention of humans.
The company currently has offices in the UK and Indonesia, with plans to add offices in Malaysia, Australia, Saudi Arabia, the UAE and Brazil. The way it will work is, a team in the turkiye (central) and local experts of every region.
Mindsite is also looking at potential targets to acquire to enhance its products and market reach. MDSCEO İsmail Arapzade pointed out that Mindsite isn’t just a monitoring tool - it’s the decision engine for successful digital shelf strategies. The new funding will serve the company’s goal to automate, precision, and global scale of e-commerce operations.
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