Is AI-Powered Commentary the Next Major Advancement to Sports Viewing?

Sports viewing has evolved so much over the last few decades, and technology has enhanced the experience in myriad ways. Despite the increase in innovative camera angles, detailed replays, and in-depth analytics, commentators have always remained a constant.

But that could be set to change. Artificial intelligence is starting to impact countless industries, and no jobs are safe from potentially being replaced. AI commentators could be on the way, and this could signify the next major advancement in sports viewing.

Sports Market Has Undergone Some Major Upgrades

It’s impossible to list all the changes that have occurred in sports viewing over the years, but it’s clear that the biggest steps forward have happened in the last decade. Part of the push for greater technology use has been to improve the betting markets, which make up a huge part of the viewing experience. With greater accuracy and detail, it enables bettors to make better choices with their selections.

Some tech upgrades have been introduced on the gambling pages themselves as well. For instance, if you look at the Betano online gambling site, you’ll see that you can get a 3D court view of NBA games. This can help bettors spot potential markets to stake on, as it allows them to see every possible play.

Certain technology has been brought into sports to make the games fairer as well, and this has helped to improve the spectator experience in a lot of circumstances. For instance, features like the Umpire Decision Review System in cricket have helped people at home see whether a player should have been given out or not.

Why Could AI Replace Human Pundits?

While almost every aspect of sports viewing has been upgraded over the years, human commentators have stayed in place. But that may not be the case for much longer. AI is already capable of processing real-time data at high speeds and then delivering instant statistics and insights. It can even pull up historical comparisons instantly, making it more knowledgeable than most human commentators already.

The amazing thing about AI is that it may be used to create hyper-personalized content for different viewers. Instead of everyone watching the same content, it could focus on an individual fan’s favorite players or provide the insights that most matter to that person. According to a piece in SportsPro, this is a real possibility.

Does AI Commentary Make Sense From a Business Perspective?

One of the main reasons that AI-powered commentary could take over in the next few years is because it makes a lot of sense from a business perspective. For one thing, it could save a lot of costs for broadcasters and could even act as a revenue-boosting opportunity through personalized content. AI could enhance the fan experience and lead to greater engagement as well.

AI may not be quite ready to take over sports commentary yet, but that time could be on the horizon. There are clearly numerous benefits to using the technology, and broadcasters may soon be scrambling to implement it first.