Promptwatch, based in Amsterdam, has landed €6 million in seed funding as more companies seek to enhance their position in the emerging landscape and figuring out how it impacts them now that AI-powered search is here. The funding was led by seed + speed Ventures, Blum Ventures and existing investor Arches Capital.
The investment arrives against the backdrop of a continued evolution of how we search online. According to Gartner, organic search traffic may continue to fall by 50% or more based on the increasing number of people using AI tools instead of traditional search engines in the next few years (the estimate is until 2028). Research has also shown that 58% of users have already begun to use AI platforms for many of their searches.
Promptwatch was launched in 2025 and has grown quite a bit since then. The first company achieved €2 million ARR in its first year after closing a €1.2m pre-seed round last year.
Assisting Brands in Increasing AI Search Discoverability
Promptwatch is a tool that analyzes how AI platforms describe your brand, co-founded by Gijs de Groot and Klaas Foppen. The platform does not focus on keywords and rankings like traditional SEO tools but rather tracks how the AI models generate their responses and recommend products or services.
Promptwatch operates across various AI platforms, processing more than 100 million data points for AI prompts and responses every single day. It closes content gaps, makes recommendations and even generates AI-first content that can be published directly on WordPress, Webflow, and Framer websites. Additionally the platform integrates ChatGPT and Claude using what is called the "Model Context Protocol".
Berlin-based Peec AI, secured a $29.1 million funding round and crossed the ARR of 10M earlier this year; it is reportedly seeking more funding at around $200 million per valuation. Profound based in US too got $58.5 million funding from Sequoia, Kleiner Perkins, NVIDIA and others.
Expansion Plans After New Funding
Promptwatch claims their combination of AI search monitoring and automated content publishing sets them apart, especially compared to pure tracking tools.
The global marketing agency, Monks, has already started using the platform with brands like Netflix, Asana and BMW. Before Promptwatch, clients typically experienced a 72% rise in AI search citations on average. It also serves as a source of new client reports built through the existing Monks dashboards.
Market interest in AI search tools has attracted an influx of investment. Thirdly, the global GEO market reached near $1 billion in 2025 and will virtually grow by 17 billion dollars till the year of 2034.
Promptwatch was one of the winners as it gained traction for over €2M in ARR on very little funding from a small team, according to Alexander Kölpin, managing partner at seed + speed Ventures.
This brings the total raised to around €7.2 million for Promptwatch so far, with this being its latest investment.
The company plans to open a New York office, expand its engineering and go-to-market teams, strengthen relationships with US customers, and develop more agentic AI features. It currently serves more than 1,840 organisations, including Duolingo and Fireflies.
As competition in the AI search market continues to grow, Promptwatch is aiming to strengthen its position with an end-to-end platform that combines monitoring, content creation, and publishing in one solution.
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