There are leaders who wait for the perfect moment, and then there are leaders who build the moment themselves. Maz Roselyn De Roxas, MBA, founder and CEO of De Roxas & Co belongs firmly in the second camp. In a business landscape that too often rewards conformity, she has carved out something rare: a multi-venture holding company with global reach, institutional ambition, and an unwavering commitment to the people inside it.
Based in London with offices at 30 St Mary Axe and Covent Garden, with presence extending into Middle East, North America, Europe and Asia, De Roxas & Co is not a single business. It is an ecosystem, three distinct divisions operating in concert, each feeding the others with capital, intelligence, and momentum.
“I never set out to build a company. I set out to build something that would outlast me, a platform that opens doors for founders, teams, and investors who deserve more than the system was giving them.”
— Maz Roselyn De Roxas, MBA
The Architecture of a Vision
De Roxas & Co is structured around three integrated pillars: De Roxas Advisory Group, which helps companies to become investor-ready and connects high-growth founders raising £500K to £30M with family offices and institutional investors; De Roxas Intelligence, which designs and deploys AI systems, automation, and EdTech infrastructure for forward-thinking businesses; and De Roxas Marketing Group, an AI-engineered marketing agency delivering modern brand strategy at scale.
Together, these divisions represent a bold thesis: that the most powerful businesses of the next decade will be those that combine human relationships with intelligent systems.
“Most advisory firms offer access or expertise,” De Roxas explains. “We offer both, and we back it with technology that makes the entire journey faster, sharper, and more transparent for everyone involved.”
It is a model born not from theory, but from more than 14 years of lived entrepreneurial experience across Europe, the United States, the Middle East, and Asia.
“Vision without execution is just a dream. I have always believed that the most important thing a leader can do is close the gap between the two, relentlessly, every single day.”
— Maz Roselyn De Roxas
Leading Without Borders
Overseeing a team of more than 80 international professionals is no small feat, particularly when those professionals are scattered across continents, time zones, and cultures. For De Roxas, it is not a logistical challenge so much as a leadership philosophy made manifest.
“Remote-first doesn’t mean relationship-last,” she says firmly. “If anything, it demands that you be a better communicator, a more intentional leader, and someone who understands that culture isn’t built in a room, it’s built through every interaction, every decision, every standard you hold.”
Her executive team reflects this global sensibility, operationally rigorous, commercially sharp, and creatively alive. Together, they have built an organisation that functions less like a traditional firm and more like a living, breathing enterprise built for the pace of the modern world.
“The strongest teams I have ever built weren’t built on talent alone. They were built on trust, and trust is built on consistency, candour, and the courage to have the hard conversations.”
— Maz Roselyn De Roxas
With over $100 million in deals and capital raises, Maz Roselyn De Roxas understands the mechanics of money movement at a level that few founders ever reach. Yet she is quick to point out that the most important currency in private capital is not financial, it is relational.
“Investors don’t write cheques to businesses. They write cheques to people they believe in,” she says. “Our job at De Roxas Advisory is to make that belief earned, structured, and mutual.”
Rather than positioning itself purely as a placement agent, De Roxas Advisory Group acts as a strategic partner to founders, helping them understand their own readiness, sharpen their narrative, and approach the capital market with confidence rather than desperation.
“A founder who understands their numbers, knows their market, and can articulate their vision with clarity and conviction, that founder gets funded. We build that foundation before we ever make the introduction.”
Technology, Intelligence, and the Future She Is Building
The launch of De Roxas Intelligence speaks to something that defines De Roxas as a leader: the ability to see around corners. While many advisory firms were still debating whether AI was a threat or an opportunity, De Roxas was already building systems, internal automation infrastructure, client-facing AI tools, and EdTech platforms designed to democratise access to world-class business education.
“We live in an era where a founder in Lagos or Manila or Mumbai can access the same quality of strategic thinking, the same AI-powered tools, the same marketing infrastructure as someone sitting in a Mayfair boardroom,” she says. “That is not just exciting, it is a moral imperative. We have a responsibility to use these tools to level the field, not just to sharpen our own edge.”
“AI won’t replace great founders. It will expose the ones who were never really doing the work, and amplify the ones who were. I know which side of that I want to be on.”
— Maz Roselyn De Roxas, MBA
On Resilience, Identity, and the Cost of Ambition
Building a global holding company from the ground up is not a linear journey. De Roxas is candid about the challenges, the capital constraints, the team decisions that didn’t work out, the deals that fell at the final hurdle.
“People want to celebrate the wins,” she says, “but the real education happens in the losses. Every time something didn’t work, I got smarter. Every time I failed, I got more specific about what I actually wanted, and that specificity is what eventually made everything else fall into place.”
Her MBA background, combined with years of on-the-ground entrepreneurship across multiple markets, has given her a rare dual lens, the strategic rigour of a trained business thinker and the street-level instincts of someone who has genuinely had to make something from nothing.
“Resilience isn’t about not falling. It’s about falling forward, making sure that every setback teaches you something, moves you somewhere, and leaves you better equipped than you were before.”
— Maz Roselyn De Roxas, MBA
A Message to the Next Generation
For aspiring founders watching from the sidelines, Maz Roselyn De Roxas has a message that cuts through the noise of motivational platitudes: “Stop waiting for permission. Stop waiting for the perfect plan, the perfect market, the perfect moment. The founders who change the world are the ones who started before they were ready, and figured it out as they went.”
She is particularly passionate about opening doors for underrepresented founders, those who bring exceptional ideas but lack the network, the visibility, or the capital access to match. “The world loses billions of dollars in value every year because talented people don’t get the backing they deserve,” she says. “I have made it part of my mission to change that. One founder at a time, one deal at a time, that is how the ecosystem shifts.”
As De Roxas & Co continues its expansion, with new advisory mandates, technology product launches, and international market entries on the horizon, Maz Roselyn De Roxas shows no sign of slowing down. If anything, she is moving faster: more focused, more global, and more convinced than ever that the most transformative chapter of her story is still to come.
In a world full of businesses, she is building something rarer - a legacy.
“I build, I scale, I exit, and then I help founders do the same. That is the entire mission. Everything else is detail.”
Connect with Maz Roselyn De Roxas
If you find this interview valuable, you can follow Maz’s work and connect with her directly:
LinkedIn: Click Here
Website: De Roxas & Co – Click Here
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