Press Release

Estelle Létang Joins La Prairie as CEO and Transforms the Luxury Beauty Brand

The La Prairie Group Ag, a Leader in Luxury Skincare Owned by the Beiersdorf Group, Has Appointed Estelle Létang as Its New Chief Executive Officer.

By Business OutstandersPUBLISHED: April 13, 19:10
Estelle Letang, CEO La Prairie
Estelle Letang, CEO of La Prairie

Estelle Létang, an esteemed beauty industry professional with over 21 years of experience at The Estée Lauder Companies, had already joined La Prairie as its CEO. She began her tenure at the company's headquarters in Zurich, Switzerland, on April 1, 2024, and reported directly to Patrick Rasquinet, Member of the Executive Board of Beiersdorf.

As the CEO, Létang had been responsible for driving La Prairie's strategic direction and long-term vision. She managed the day-to-day operations, commercial priorities, and infrastructure, including all corporate functions, international affiliates, and distributor markets globally.

Létang's impressive track record in the beauty and cosmetics industry, spanning fragrance, make-up, and skincare, had prepared her well for her role at La Prairie. Her previous positions included Asia Pacific Vice-President/General Manager for La Mer & Jo Malone London, Vice-President/General Manager International Jo Malone London, and General Manager of the Middle East region for Estée Lauder Companies.

Upon her appointment, Patrick Rasquinet praised Létang's extensive knowledge and hands-on expertise, which she brought to La Prairie. He was confident that her strategic thinking, passion for brand building, and empathetic leadership style would be instrumental in guiding the company through its next phase of growth.

Létang shared her enthusiasm for joining La Prairie, highlighting the brand's reputation as the epitome of luxury and excellence in the beauty industry. She was committed to leading the transformation of the company and collaborating closely with the talented teams to shape the future of La Prairie. Under her leadership, the brand experienced significant growth and success, further solidifying its position as a leader in the luxury beauty market.

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