Taylor Swift Announces 'The Life of a Showgirl' as Her 12th Studio Album

New York — Pop superstar Taylor Swift has officially revealed her twelfth studio album, The Life of a Showgirl, in a surprise midnight announcement on August 12, 2025. The title was unveiled exactly at 12:12 a.m. ET on the podcast New Heights, hosted by her partner, Kansas City Chiefs tight end Travis Kelce, and his brother Jason Kelce—a move loaded with symbolism for Swift’s celebrated “12” motif.

A countdown on Swift’s website, featuring an orange background and cryptic imagery, preceded the reveal and crashed the site due to heavy traffic. During the podcast segment, Swift appeared alongside the Kelce brothers, opening a mint green briefcase branded with her initials and holding a blurred vinyl that contained the album title. Though the official cover art remains hidden, fans were treated to glimpses of an orange and green aesthetic that dominates the promotional imagery.

While the full tracklist and release date remain unannounced, Swift’s site indicates that physical copies—vinyl, CD (which includes a poster), and cassette—will ship before October 13, 2025, though this is not confirmed as the official release date. Pre-orders are currently available, reflecting the immense anticipation building across her fan base.

Swift’s announcement comes on the heels of her successful 2024 album, The Tortured Poets Department, which shattered streaming records and marked another No. 1 debut on charts worldwide. Earlier in 2025, she gained full ownership of her first six albums’ master recordings—an artistic milestone that capped years of effort to reclaim control of her catalogue.

The new album’s name and promotional color palette—rich shades of orange—have already sparked fan theories and anticipation. Swift has woven “showgirl” imagery into her recent creative output, including her Bejeweled music video and sections of her Eras Tour, where she donned showgirl-inspired outfits and performed with theatrical flair.

Fans have also been decoding Easter eggs in her pre-announcement activity: orange outfits in performances, cryptic social media posts, and countdowns all seemed to hint at this moment. Swift also curated a themed playlist titled “And, baby, that’s showbiz for you”, featuring songs produced by Max Martin and Shellback, hinting these collaborators may be central to the new album’s sound.

With her first podcast appearance and this sleek reveal, Taylor Swift continues to elevate the art of the album rollout. The Life of a Showgirl promises to usher in a new era—colorful, theatrical, and unmistakably Swift.