Why did Linda Yaccarino resign as CEO of X?

Linda Yaccarino announced her resignation after completing two years at X, citing it was a privilege to help transform the platform under Elon Musk's vision.

What were Linda Yaccarino’s key contributions at X?

She introduced subscription models, expanded video content, integrated payments, and developed monetization tools for creators, helping restore advertiser trust.

Who will replace Linda Yaccarino as CEO of X?

As of now, X has not announced a successor or detailed the transition plan following Yaccarino’s resignation.

Leadership

Linda Yaccarino Steps Down as CEO of X After Two-Year Tenure

— Linda Yaccarino steps down as X CEO after two years of transformative leadership focused on monetization and free speech.

By Emily WilsonPUBLISHED: July 9, 20:34UPDATED: July 9, 20:42 4480

Linda Yaccarino resigns as CEO of X after two years of strategic transformation

On July 9, 2025, Linda Yaccarino announced her resignation as CEO of X (formerly Twitter), ending her two-year leadership under Elon Musk. She took to the platform today to share her decision, emphasizing the privilege it was to “protect free speech, turn the company around, and transform X into the Everything App.”

Originally brought in from NBCUniversal in June 2023, Yaccarino inherited a platform grappling with falling ad revenue and concerns over brand safety. Over her tenure, she led major initiatives, including introducing subscription models, enhancing video content, integrating payments, and empowering creators through monetization tools. These moves helped reassure advertisers, many of whom had paused campaigns during earlier turbulence.

Yaccarino described her time at X as “two incredible years,” expressing gratitude for the opportunity and confidence in the company’s future. The transition plan and her successor, however, have not yet been disclosed.

Emily Wilson

Emily Wilson is a content strategist and writer with a passion for digital storytelling. She has a background in journalism and has worked with various media outlets, covering topics ranging from lifestyle to technology. When she’s not writing, Emily enjoys hiking, photography, and exploring new coffee shops.

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