

In 2025, The New York Times overtook the BBC as the most visited English-language news website globally. This shift is largely due to a revised traffic calculation methodology and a noticeable increase in audience engagement.
The New York Times reached 680.5 million visits, a 6% increase year-on-year.
BBC News followed with 678.6 million visits, marking a 4% growth.
Google News ranked third with 342.8 million visits.
The Guardian achieved 334.8 million visits.
Yahoo Finance reported 248.5 million visits.
People Magazine recorded 195.9 million visits, showcasing the popularity of lifestyle and celebrity content.
India.com made a strong entry with 132.7 million visits, up 86% year-on-year.
Substack, representing independent journalism, hit 116.9 million visits, growing 54%.
Reuters attracted 111.4 million visits, a 54% increase from the previous year.
Associated Press (AP) received 148 million visits, rising 64%.
While 11 out of the top 50 news sites showed more than 10% growth, half of the overall list experienced declining traffic. Notably, several rising platforms like India.com, Substack, and AP demonstrated impressive year-on-year growth.
A change in how BBC traffic is measured—now combining bbc.co.uk global traffic with bbc.com U.S. traffic—impacted its position, allowing The New York Times to claim the top spot.
Data Source: Based on Similarweb analysis, 2025.