How to Make a Customer Feedback Form in Google Forms

Want to collect customer opinions, ratings or suggestions without any technical hassle? Google Forms makes it incredibly easy—no coding, no software downloads, and 100% free. 

Whether you're running a small business, managing a team, or launching a product, you can start gathering feedback in just a few clicks.

In this simple guide, we’ll show you how to create a customer feedback form using Google Forms. You’ll learn how to set up questions, customize the design, send it to your audience, and track and analyze the responses—all in under 10 minutes.

Step 1: Open Google Forms

Head to forms.google.com and sign into your Google account. Once inside, you’ll see a dashboard with templates and a ‘Blank’ option to start from scratch.

Pro Tip: There’s a ready-made “Customer Feedback” template under the gallery. Use it for speed, or choose a blank form for full customization.

Step 2: Set Up Your Customer Feedback Form

Name and Describe Your Form

• Click “Untitled form” to give it a name like Customer Feedback Form.

• Add a short description like: We value your opinion! Please take a moment to fill out this form.

Customize the Theme (Optional)

Click the paint palette icon in the top-right corner. Then a menu (named as Theme) will appear in the right side of your screen. Here, you can:

• Change font styles

• Pick a color theme

• Add a header image (Google gallery or upload your own)

This gives your form a professional, branded look.

Step 3: Add Questions to Collect Customer Feedback

By default, there is a question field in Google Forms. Click “Untitled Question” to add your question and choose the type that best fits your needs:

• Short Answer or Paragraph – use “Short Answer” for names or emails, and use ‘Paragraph’ for detailed feedback

• Multiple Choice – For satisfaction or yes/no questions

• Dropdown – For cleaner selection menus

• Linear Scale – For rating experiences (e.g., 1 to 5)

Example Questions to Include

• How would you rate your overall experience? → Linear Scale

• What did you like most about our service? → Paragraph

• What can we improve? → Paragraph

• How likely are you to recommend us to others? → Multiple Choice

• Would you like us to follow up with you? → Yes/No

Tip: Toggle ‘Required’ for any questions that must be answered before submitting.

Step 4: Preview and Test Your Form

Before you share it, click the eye icon to preview your form.

• Test navigation between sections

• Confirm required questions work

• Check formatting and flow

Make any final edits based on your preview before moving forward.

Step 5: Send Your Feedback Form

Click Send in the top-right to distribute your form.

Sharing Options

• Email: Add addresses, subject, and message

• Link: Get a shortened URL to copy/paste anywhere

• Embed: Copy the <iframe> code to add the form to your website

• Social: Share directly to Facebook or X (formerly Twitter)

Want to embed it on your site? Just click the </> icon to copy the HTML.

Step 6: View and Analyze Feedback Forms

All responses are stored under the Responses tab in your form.

You can:

• View summaries, charts, and individual responses

• Toggle email notifications for each submission

• Export all data to Google Sheets for deeper analysis

• Turn off submissions anytime with the “Accepting responses” toggle

Final Tips for Better Customer Feedback Forms

• Keep it under 10 questions

• Use simple, clear language

• Mark only essential questions as ‘Required’

• Add a thank-you message at the end of the form

FAQs About Customer Feedback Forms

1. Can I make a feedback form without a Gmail account?

No, you’ll need to sign into a Google account to create the form—but respondents don’t need one to fill it out.

2. Are responses anonymous by default?

Yes, unless you enable “Collect email addresses” in the Settings tab. Turn it off for anonymous feedback.

3. Can I limit how many times someone responds?

Yes—enable “Limit to 1 response” under Settings. Note: This requires sign-in from users.

4. Can I edit my form after sending it out?

Absolutely. Just log into Google Forms, select your form, and make any changes. They’ll update live.