How Mr. Asif Hasan Built Ramsha Home into a Leading Rugs & Home Furnishings Brand in the UAE

Rugs are always an essential part of every home, bringing comfort, warmth, and a sense of style. The UAE is one of the fastest-growing markets for home furnishings, but for many years, rugs were seen only as a basic commodity. 

People bought them out of necessity rather than for design, culture, or personal expression. When Mr. Asif Hasan  observed this gap, he saw an opportunity to build something bigger than just a trading business. He wanted to redefine how people looked at rugs and home décor, creating products that carried both functional and design value.

This vision led to the foundation of Ramsha Home, which today stands as one of the UAE’s leading brands in rugs and home furnishings. By focusing on quality, design, and customer trust, Mr. Asif transformed a simple product into a lifestyle choice for thousands of homes. 

In this leadership article, we will look at how Ramsha Home started, the challenges it faced, and the steps that shaped its growth into a respected name in the market.

About Ramsha Home

Ramsha Home is UAE’s leading rugs and home furnishings brand, trusted by families and businesses since its founding in 1993. 

With three decades of experience, the brand has built a strong reputation for quality, innovation, and customer trust. What began as a vision to change the way people perceived rugs has today grown into a leading name that blends tradition with modern design.

With over 2,000 products to choose from, Ramsha Home offers one of the widest selections of premium rugs in the region. Customers can explore more than 6,500 colors and 1,000+ designs, along with options for handmade rugs and full customization. 

Ramsha Home also specializes in custom rugs and carpets, allowing customers to design pieces tailored to their requirements, whether for residential spaces, offices, or large projects

The brand has successfully executed over 500 custom projects and continues to deliver excellence through a team of 300+ employees, offering  services including designing, color selection, site visits, measurement, and installation, making it easier for customers to bring style and comfort into their homes.

The brand’s in-house manufacturing units ensure quality and precision across different segments, including a Hand Tufted Unit, Braided Unit, and Hand Knotted Unit, and more, all supported by skilled artisans and advanced machinery. This combination of craftsmanship and technology guarantees unique products that stand out in both design and durability.

The Spark That Created Ramsha Home

This vision was led by Mr. Asif Hasan, whose journey from working with artisans to building a globally recognized décor brand reflects both passion and persistence. It started with a clear observation: people struggled to find home décor that combined authenticity with modern design. Many products lacked consistency, designs felt outdated, and the connection between tradition and everyday living was missing.

Ramsha Home was created as the answer. The brand brought quality, craftsmanship, and innovation together, offering décor that not only enhances homes but also tells meaningful stories. 

“Ramsha Home is a reflection of timeless craftsmanship and style. With every product we create, we aim to make homes more beautiful and inspiring across the world.” - Asif Hasan, Founder at Ramsha Home. 

By blending cultural artistry with modern needs, Ramsha Home became a bridge between tradition and contemporary living. Today, homeowners, interior designers, and businesses rely on the brand for products that deliver beauty, practicality, and long-lasting value.

What Ramsha Home Offers?

Ramsha Home brings a complete range of rugs, home furnishings, and furniture items designed to suit every style and space. With over 2,000 products available, the brand ensures that customers have endless options to choose from. Whether you want to add a touch of tradition or a modern accent, Ramsha Home has something for every home.

In rugs, the collection includes Handmade Rugs, Abstract Rugs, Woven Rugs, Jute Braided Rugs, Machine Made Rugs,, Novara Rugs, Shaggy Rugs, Leather Rugs, and many more.

Beyond rugs, the brand also offers cushions, poufs, throws, placemats, table runners, bed sheets, towels, furniture, and dozens of other home essentials. Each product reflects a blend of design, quality, and functionality, helping customers create spaces that are both beautiful and practical.

A Legacy Built for the Future

For the past 30 years, Ramsha Home has been a trusted name in rugs and home furnishings across the UAE. When the market often treated rugs as a simple commodity, Ramsha Home redefined them as a blend of style, culture, and modern living. 

The market is still evolving, but the brand’s vision remains clear: to continue delivering quality, craftsmanship, and innovation that transform houses into homes. With a strong foundation and a forward-looking approach, Ramsha Home is set to shape the future of home décor for generations to come.