It’s not the shiny, hyper-polished concept of success buzzworded in the news media, the hollow notion, but the solid one. For good measure. The one in which you’re constructing something meaningful day in and out, sometimes with great bravado, sometimes with a deep, nervous curiosity. It’s not one leap to become a frontrunner. It’s a bit more like a long, slightly wobbly staircase, and you just keep climbing up.
You don’t begin to stand out unless you completely understand your business. Not only in the general, but also in the very fine details. The secret rhythms, the unspoken rules, and the parts nobody else considers because they appear so tiny and irrelevant.
Take some time to read everything around your industry. Read the boring reports. Consider what competitors are doing—the ones you don’t feel are important. Talk to people who have been around longer than you. Meet newcomers. Sometimes, novices sense things the expert neglected to notice.
The understanding will come to pass as well. You must have time. However, you don’t have to master everything at once. Only in small steps, which you have to begin to do tomorrow to be better than yesterday, will you make better decisions.
Not everyone is at first sight or has any flash. They sometimes become the most self-aware of everything. Knowing what you are really good at gives you a major advantage because you are able to magnify it. Perhaps you’re good at communicating. Or problem-solving. Or creating systems. Or building relationships. These are valuable strengths, even if they aren’t necessarily the glamorous ones everyone talks about.
Conversely, be honest about where your weaknesses lie. And do not beat one’s up, of course. You and I all have them. The challenge is determining what weaknesses mean enough that you need to repair them and which ones you can merely adapt. There’s something liberating about releasing pressure to be great at it all.
So this part is bigger than most people realise, but most people don’t get it. You can have the best of all the ideas, the best branding, and smart plans. All this means nothing if people don’t trust you. Trust is a slow thing to establish, which is maddening, too. But it’s also strong.
Be there when you say you will. Keep up word, even if it is a promise, no matter how small it seems: Let them know if you are making a mistake, for that is an opportunity for transparency. Truly, especially then. People remember consistency. They remember reliability. And in business, trust can put you further ahead of someone with greater talent but less integrity. People who are the frontrunners I respect more don’t try so hard to impress you. They’re more concerned with being reliable, and it creates a sort of quiet authority.
Complacency is a sneaky thing. You might not realise it in the beginning. You feel comfortable. The results are decent. Nothing seems urgent. But comfort is the enemy of momentum. To continue to get ahead in your field, sometimes you may feel that you’ve already learned enough for a while.
Take courses. Read new books. Watch trends shift. Find out from younger people their opinion on the landscape. They commonly have unexpected insights. And challenge your assumptions, particularly the ones that you have clung to for years. And the truth is, sometimes a successful belief changes from working at one time into the thing that keeps you down. Permit yourself to explore the ideas that seem just out of a certain scope, just a little outside of your box. Innovation sometimes arrives at surprising intersections.
Taking chances doesn’t equate to being a frontrunner. In fact, the best leaders I know are measured ones. They also know when to slow down. There’s an artfulness to it, rather than a science. Some of the decisions take courage and a little faith. Others have to be made with patience and restraint.
You can’t help this by looking within your values. Maybe a risk is worth it if it aligns with where you actually want your business to take you. If it doesn’t, even if it feels trendy, it could be a distraction.
And think long term. Your decisions today should be designed to enable you to grow. And, sometimes, the right moves are less thrilling and more strategic. Just as a wise investment strategy gradually becomes the new normal for many, intelligent business decisions usually pay off slowly over time.
Authenticity, however, is surprisingly rare in a noise-laden world. And strangely refreshing. You need to be there to be a frontrunner, but not the overproduced kind. People want to feel like they actually know the real you. Your peculiarities, your character, your show-up manner. You don’t have to fit anyone else’s tone or branding.
Speak the way you naturally speak. Share what you think in the way it brings you, even if you get messy early, before you settle down. People connect with humanity, not perfection. And those connections can, without the need for effort, boost your reputation. You’ve seen that when you stop trying to impress and instead focus on being yourself, you bring in the right clients, collaborators, and chances with much less work.
No one becomes a leader themselves. Even a small business, even if you’re doing most things yourself, you need people. Mentors, peers, supportive friends, support staff, potential team members, just small ones one day, even.
Pick some people who push you in healthy ways that will take you on. People who kindly but firmly call you out when you’re slipping in. People who cheer for you but help keep you grounded. The wrong relationships can drag you off course and thrust you back on, whereas the right relationships drive you in faster than you would have thought. Be that person for your family and friends. Support creates more support.
This sounds like the most classic advice, because it sort of is. But it’s also deeply true. Everything is a little easier when you know what you’re doing. Harder days make more sense. Success feels earned. Your goals remain in line with the life you actually value, not the life you’ve been told you should want. Your why might evolve, sure. Mine has changed quite a few times. However, keeping in touch with it keeps you true to your core so you can stop drifting off course.
You do not have to claw your way up to the top. You grow into it. Step by step. Decision by decision. Moment by moment. And somewhere along the way, typically when you’re so busy learning and executing so much that you can’t even notice it, you’ll look and see that you’ve quietly become a leader in your own special way.