A Guide to What’s Included and Excluded on YouTube Kids

YouTube Kids is a version of the core YouTube platform that is curated specifically with kids in mind. The service is focused on creating a safer, contained online environment in which children can pursue their passions with online video. 

As a marketing platform that hopes to reach a family audience, knowing the policies governing what is allowed on YouTube Kids is crucial to launching effective campaigns. This guide outlines what kind of content is included, what is excluded, and how to approach this specialty advertising environment.

What is on YouTube Kids?

The site selects material that is suitable for kids, passing it through a combination of automation and human moderation. The emphasis is on educational, enjoyable, and family-friendly videos. Channels that are educational, such as science projects and enjoyable tutorials, coexist with the most popular cartoons and children's television shows.

The material also includes kid-safe music, such as singalongs, as well as videos that teach good values such as creativity, friendship, and curiosity. The selection ensures that the environment remains acceptable to the young viewers.

What Content is Removed from YouTube Kids?

YouTube Kids is thoroughly moderated to ensure that children do not come into contact with unsuitable material. There is no room at YouTube Kids for violent material, realistic violence or cartoon violence included. Audio or video with unsuitable language, such as cursing or suggestive speech, is removed as well.

Content with mature themes, such as sexually explicit material, drug or alcohol use, or terrifying imagery, is completely prohibited. The systems of the site automatically filter to avoid videos that might be harmful or distressing to youngsters, safeguarding the safety of the viewing environment.

Marketers' Guide to YouTube Kids

YouTube Kids advertising differs from the main platform. The best way to do this is to produce ads that are similar to the platform's family values. The commercials should be enjoyable to watch, compelling, and obviously acceptable to children. Never utilize any communication or visual representations that can be perceived as scary or adult.

Decide to convey a positive message that is valuable as well as enjoyable. Collaborating with reputed kid-safe creators as well as channels can also be a good idea because they already have a trusted relationship with the viewers. Ensure that your campaigns always adhere to all the applicable laws, including the Children's Online Privacy Protection Act (COPPA).

If you advertise on this platform at all, you need YouTube Kids channel exclusions to ensure your budget is optimized fully.

Creating a Believable Brand Identity

YouTube Kids offers marketers the opportunity to connect with young people and their parents/guardians in a safe environment. By learning what can be included in the environment and what cannot be included, you can craft effective yet responsible advertising strategies. Being mindful of children's safety and producing high-quality, suitable content will encourage families to trust you and establish your company as a positive force within the kids' media environment.

Becoming successful on this platform is the result of showing respect toward the platform's intent and adding value to the environment as a source of safety, enjoyment, and enrichment for kids!