The 8 Best UK-Based Google Ads Agencies

How consumers find and select businesses may be evolving, but the classic principles — like Google Ads — remain tried-and-tested. There’s a reason why businesses of all sizes continue to prioritise PPC marketing, and that’s that it continues to achieve excellent results.

But there’s a caveat to that claim. Google Ads can produce excellent results if they’re managed correctly. Google makes a lot of money from ads, but the truth is that most businesses don’t make money through PPC, or at least not as much as they should.

For that to happen, the Google Ads campaign must be data-driven, strategic, and all-around well-put-together. In other words, it has to be managed by people who know what they’re doing. It needs to be managed by experts.

Thankfully for UK businesses, there’s no shortage of top-level Google Ads agencies to turn to. If anything, the problem is that there are too many out there. Figuring out which ones are worthy of your time and which are not can be a time-consuming process, which is why we’ve put together a list of the top eight UK-based Google Ads agencies. Select one of the following for your Google Ads campaigns, and your marketing budget will be in safe hands. 

Optisearch: Best Overall Google Ads Agency

Optisearch is a multi-award-winning Google Ads agency that consistently delivers next-level results for its clients. Founded by Louis Riat-Bonello, Optisearch is a marketing agency that walks the talk, putting together Google Ads campaigns that deliver an exceptional 300% ROI increase on average. Their success is down to the methodical approach they take to their Google Ads strategies, which is based on data, not guesswork. They take a deep dive into research, put together a strategy, and then execute it flawlessly. If anything needs to change, they’ll do it in real-time, ensuring every penny of your marketing budget is put to good use. The end result? A Google Ads campaign that can skyrocket a brand’s marketing success. 

Clickslice: Optimised Campaigns that Deliver Results

Clickslice has been around for nearly a decade, and that’s no accident. In the ever-evolving marketing world, you don’t get close to your tenth birthday without doing something right — and Clickslice is a marketing agency that gets a lot right. They put together detailed keyword research to ensure that all of their clients’ ads get seen by consumers who are most likely to become paying customers. They’ve got a proven track record of helping businesses quickly find success, in some cases, quickly achieving a 150% conversion rate increase.

PPC Geeks: Passionate About Google Ads 

With PPC Geeks, it’s all in the name. This is a Google Ads agency that lives and breathes PPC, which is exactly the kind of energy and enthusiasm that businesses should expect from the agencies they partner with. There are no cookie-cutter formulas with PPC Geeks; instead, they make sure that their clients get the Google Ads campaign that makes the most sense for their business. They’re particularly recommended for businesses that have already spent some money on Google Ads but have only experienced underwhelming results. PPC Geeks will take a look at what you’ve currently been doing, work their magic, and make it significantly better almost overnight. 

Tiga: Expert B2B PPC Agency

First up, a disclaimer: Tiga only works with B2B businesses, so B2C operations will have to look elsewhere. Businesses that can work with Tiga will find there’s a lot of value in doing so. A results-driven agency, they’re meticulous about getting to know everything about your business, industry, and competitors before putting together a solid Google Ads campaign that can skyrocket your marketing ROI. They carefully manage their clients’ PPC campaigns, ensuring that every penny is put to the best possible use. 

DPOM: A Vastly Experienced Google Ads Agency

DPOM has been delivering expert Google Ads services for a long time. Founded in 2011, they’ve helped thousands of SMEs with their marketing campaigns over the years. Despite achieving great results for their clients, DPOM remains remarkably affordable, making it especially appealing to budget-conscious businesses. Regardless of budget, DPOM works hard to ensure that every one of its clients gets the DPOM special treatment. They’ll work with you to get to know your business and goals before putting together an ad campaign that gets results. You’ll get monthly reports to see exactly how and where your money is being spent, as well as the ROI it offers.  

Seed: A Google Ads Agency That Boosts Bottom Line

Seed is a Google Ads agency that is committed to helping businesses grow. They’ve worked with brands across a wide range of industries, achieving results that include a 150% conversion rate and an 83% decrease in CPC. The bottom line is that Seed is good for the bottom line. They don’t guess what will work and hope for the best; they take a hands-on, data-driven approach that all but guarantees that their clients will see improved results. 

ADdictive: For Brands With Big Budgets

Some of the UK’s biggest brands have entrusted ADdictive with their marketing budgets. They’ve been in charge of more than £50 million in media spend, resulting in millions of sales leads and hundreds of thousands of sold products. While far from the cheapest Google Ads agency on this list, there’s no denying that they’re experts at what they do. If you’re comfortable with handing over a large budget, then you can have confidence that ADdictive will get results. 

RichClicks: Ever Evolving Google Ad Agency

RichClicks takes its commitment to its clients' success seriously, with team members completing multiple updated Google exams each year. That gives clients that they’re working with the right Google Ads agency — and if they had any doubts, then the exceptional results that RichClicks provides will surely put those doubts to bed. Their methodical approach to Google Ads has a proven track record of success, ensuring that growing brands both get the kind of results they’re looking for while also sticking within budget. With RichClicks, you’ll have a Google Ads partner that you can trust will use your marketing budget wisely.