The Most Efficient Free Tools for Digital Marketing Competitor Analysis

Digital marketing has taken the world by storm as advertising has moved online. Being able to keep an eye on what our competitors are doing is essential for play-making in one’s own business. Competitor strategies allow businesses to understand market trends and consumer behavior. 

The best part is you don’t need to invest a lot of money to get some understanding of your competitors. When looking to outdo them, you may want to consider something like Pathlabs media campaign management. 

But if you are going budget-friendly, quite a few free tools on the market can get us started. Let’s explore. 

Google Trends

Google Trends allows you to get good luck at what is working for your competitors. This is because Google Trends looks at what is popular in the search bar of users. You can see the popularity of trends searched over time through meticulous graphs. 

This is different from Google Alerts, but Google Alerts is still worth mentioning. This tool focuses more on the presence of your competitor rather than trends. Every time they send you a new email, blog, or any online update, Google Alerts you. 

SEMrush Freemium

SEMrush is a great tool for understanding SEO and what is working. The free erosion tracks for keywords, traffic trends, and your competitors' backlinks. This can give a business a real sense of why they need to use SEO since likely competitors share similar products. The free version has a limited amount of searches and requests, so it's important to use it. 

It can also give your own site an audit when searching, allowing a business to see true differences and fill in the gaps. 

Similarweb Free Edition

Similarweb doesn’t skip giving you inside into your competitor's web traffic. This is because it provides traffic sources and lists the top-performing pages. Being able to identify traffic flow and patterns for our audience sets up businesses for successful engagement. 

Being able to tell if the customer visited a website directly versus falling into paid advertising makes a huge difference. Also, being able to understand user demographics and their consumer behavior is insightful, to say the least. 

Answer the Public

Answer the Public delivers on its name. If you have any questions, chances are your competitors are thinking the same. By getting a good grasp of what your customer base is searching for, you can identify needs and problems that have not yet been met. 

This gap that your competitors aren’t filling is where you can. This tool helps highlight content gaps and a lack of information.  

Moz

Nothing is more convenient than having a built-in browser app. Moz focuses on backlinks, which is one of the pillars of SEO. As your company focuses on growing more content, Moz helps look at competitors' backlinks to strengthen yours. Internal marketing has never been easier. 

To Invest or Go Freemium 

When maintaining a business in today’s fast-paced world, it can be hard to know whether you need to invest in the technology or not. The answer is a happy medium. Not everything has to be upgraded to a paying service. That is why it’s great to take advantage of some of the free options that do just as good of a job. 

When it comes to spending dollars on marketing, it’s important to save it for the complicated stuff. Companies that are well-versed in advertising and understanding the digital footprint of the consumer are often dollars well spent as long as the company you choose to work with is reputable and has a proven track record for metric success.