
German software company SAP has become Europe’s most valuable publicly traded firm, overtaking French luxury brand LVMH. This milestone comes as Germany’s stock market experiences a strong rally, boosting the value of its top companies.
SAP shares climbed more than 1.6% on Monday, pushing its market value above $209 billion. This rise gave SAP a slight lead over LVMH, which stood at about $207 billion. The surge follows SAP’s strong financial performance and continued investment in artificial intelligence and cloud-based services, which have attracted global investors.
Founded in 1972, SAP is a leader in enterprise software, helping businesses manage operations and customer relations. The company's growth has recently accelerated thanks to its focus on digital transformation, including cloud computing and AI-powered solutions. In January, SAP announced a strategic shift to expand its AI offerings, which included job cuts and restructuring. Investors responded positively, as this move was seen as a sign that the company is adapting quickly to evolving tech demands.
The German stock index DAX, which includes SAP, hit record highs recently, driven by investor optimism and strong corporate earnings. SAP now accounts for roughly 10% of the DAX’s total value, underlining its significance to the country’s economy.
Meanwhile, LVMH, the parent company of brands like Louis Vuitton and Moët & Chandon, has faced recent headwinds due to slowing luxury demand in Asia. This shift in market sentiment allowed SAP to surpass it in valuation.
SAP's achievement reflects a broader trend in Europe, where tech and industrial companies are gaining ground amid changing investor priorities. With its strong market position and forward-looking investments, SAP appears poised to maintain its lead in the region.