Breaking the Cash Buyer Trap: EZE's Solution for Homeowners Who Can't Afford Repairs

Selling a home ranks among life’s most stressful events. The pressure multiplies when financial strain forces a quick sale. Many homeowners find themselves "asset rich but cash poor." They sit on significant equity but lack the funds for repairs needed to sell at full market value, let alone cover the costs of moving or making two housing payments.

Predatory cash buyers often exploit this gap. They offer fast closings at steep discounts, stripping sellers of tens of thousands of dollars. Ryan Miersma, Founder and President of EZE, built a solution to stop this equity bleed. His company offers a "Home Sale Concierge" service designed to maximize profit for sellers in Southwest Michigan.

The "Asset Rich, Cash Poor" Trap

Ryan Miersma noticed a troubling trend during his years in real estate. Homeowners facing relocation, downsizing, or inheritance issues often couldn't access their equity without selling first.

This vulnerability makes them prime targets for "we buy houses for cash" offers. These deals promise speed but demand a heavy price—often drastically below market value. Miersma realized these sellers didn't need a handout. They needed a partner to unlock the value already sitting in their property.

A White-Glove Solution

EZE (pronounced "Easy") flips the script on the traditional distressed sale model. Instead of buying the home at a discount, EZE partners with the homeowner to sell it on the open market for top dollar.

The company acts as a financier and project manager. They front the costs for everything required to make the home market-ready.

• Repairs and Renovations: From painting and flooring to major fixes.

• Curb Appeal: Landscaping and exterior cleanup.

• Staging and Cleaning: Ensuring the home looks its best for buyers.

• Life Logistics: Coordinating moving and storage services.

If a homeowner faces foreclosure or falls behind on bills, EZE can even cover mortgage payments and living expenses during the process. This breathing room allows sellers to focus on the future rather than immediate financial survival.

How It Works: No Upfront Costs

The EZE model creates a path to sale without out-of-pocket expenses.

1. Consultation: The team evaluates the home and the owner’s goals.

2. Plan & Funding: EZE engages a realtor, obtains a valuation, and creates a scope of work. They pay all bills for repairs and services directly.

3. Sale & Settlement: The home sells on the open market. EZE gets reimbursed for the project costs plus a service fee from the closing proceeds.

Homeowners pay nothing until the house sells. This aligns EZE’s success with the homeowner’s success.

Real Results for Real People

The financial impact of this approach is substantial. Miersma notes that clients often walk away with $30,000 or more than they would have received from an "as-is" cash offer.

One client, "Jody," was a month away from losing her home to foreclosure. A cash offer would have left her with nothing. EZE stepped in, provided needed financial support and prepared the home, and coordinated with a reputable realtor. Jody walked away with a check for over $70,000.

EZE charges a flat service fee starting around 3%, plus a small monthly operations fee. This structure rivals traditional models but delivers a higher net outcome by maximizing the final sale price.

Commitment to Southwest Michigan

EZE focuses its efforts on Southwest Michigan communities like Kalamazoo, Battle Creek, and St. Joseph. This region has many long-time homeowners and retirees with older properties.

Miersma aims to provide an honest, local alternative to “we buy houses” businesses. By using local contractors and keeping profits with the homeowners, EZE strengthens the local economy. The goal is simple: help neighbors transition to their next chapter with dignity and their full equity intact.

Take Control of Your Home Sale

You do not have to settle for a lowball offer just because your home needs work. With the right support, you can access the full value of your property without upfront cash.

Explore how to protect your equity at the EZE website.