Roger Federer Now a Billionaire: Savvy Investments and Endorsements Power His $1.1 Billion Net Worth
— Roger Federer’s path from tennis legend to billionaire highlights his unmatched off-court success in endorsements, investments, and philanthropy.
Swiss tennis legend Roger Federer has officially joined the ranks of global billionaires. On August 22, 2025, Forbes confirmed that the 44-year-old retired icon now possesses a net worth estimated at $1.1 billion.
Federer’s financial ascent underscores his off-court business acumen. During his 24-year professional career, he earned roughly $131 million in prize money, positioning him among the top earners in tennis history. Yet, the lion’s share of his wealth stems not from victories, but from strategic investments and endorsements.
A pivotal factor in Federer’s billionaire milestone is his 3% stake in On, the Swiss athletic shoe and apparel company he invested in back in 2019. Following On’s IPO and continued rise, that stake is now valued at over $375 million.
Endorsement deals have also played an outsized role. Notably, Federer made a lucrative mid-career move when he signed a $300 million contract with Uniqlo in 2018, after decades with Nike. His roster of sponsors remains star-studded, including luxury and lifestyle names like Rolex, Mercedes-Benz, Lindt, Credit Suisse, and several others.
These endorsement revenues reportedly exceed $1 billion before taxes, illustrating how commercial partnerships have elevated Federer’s financial standing beyond any athlete outside basketball’s Michael Jordan, whose wealth tops the list.
As of 2025, only a small circle of athletes hold billionaire status. Federer joins the exclusive club alongside names like Michael Jordan, LeBron James, and Tiger Woods—and remains just the second tennis player ever to achieve this milestone, after Ion Tiriac.
Even in retirement, Federer’s influence continues to yield returns. He remains active in brand direction, guides On’s expansion, and co-founded the sports management firm Team8, which launched high-profile events such as the Laver Cup. He also balances a thriving philanthropic role through the Roger Federer Foundation, supporting education for millions of children across Africa and Switzerland.
Quick Summary
Federer’s journey from world No. 1 to billionaire is a testament to foresight and longevity—demonstrating how a sports hero can redefine success beyond passion and trophies, forging a legacy in business, innovation, and philanthropy.
