Black Friday 2025 : What’s Changing & What to Expect

Black Friday has now been transformed into a multi-day sales period. It’s not just Friday anymore, but a muti-week shopping marathon stretching from late October to early December. In order to appeal to budget-minded shoppers, retailers are rolling out promotional offers. 

Key Trends

1. Online and Mobile First

Mobile shopping is taking over the U.S. with its online sales hitting $10.8 billion in 2024 and projections suggest a climb to $12-12.5 billion for 2025. 

2. Early Deal-Hunting

Thanksgiving is no longer the kick-off. Shoppers are hunting deals well before, with promotions extending from pre-Black Friday into Cyber Week.

3. Hot Categories

GenZ and Millennials are exhibiting high demands in smart tech, fashion deals and personal treats this season. The top sellers are expected to be smart home gadgets, skincare, toys and trendy apparel. 

4. Cautious Spending

Inflation continues to shape consumer behaviour. Consumers are prioritizing value-driven purchases – with BNLP helping stretch every dollar. 

What Retailers and Shoppers Should Know

• Retailers: Ensure shelves are stocked ahead of demand, optimize mobile checkout flows, team up with influencers and cover all your channels aligning digital and in-store experiences. 

• Shoppers: Don’t wait for Black Friday. Shoppers should monitor deals, set alerts, compare and grab them fast. 

• Marketers: To stay competitive, brands should ensure season search terms as part of enhancing SEO – like “Black Friday 2025 deals” and Mobile centric queries.