Smart Ways To Increase Your Website Traffic

Website traffic is essential for finding success online. But many site owners experience an unexpected drop in traffic, or notice that they’re not making progress, which can be frustrating. 

By understanding the cause and implementing effective strategies to rectify the problem, you can begin to boost your online presence. So, here are a few of the most common reasons websites see a decline in traffic and what you can do to fix the problem.  

Why Does Website Traffic Drop?

Algorithm Updates 

Google, the most used search engine, updates its algorithms regularly. Not only can these cause volatility within the search engine results pages (SERPs), but they can also result in your site no longer following Google’s best practices, which can lead to a drop in rankings. 

Poor User Experience 

Websites that are slow, difficult to use and navigate, have multiple broken links, and produce poor content may struggle to engage visitors and perform well in the search engine results pages.

Technical Errors 

Your website needs to be technically sound. If you have issues or errors with your site’s code, crawlability, or mobile responsiveness, you may notice a drop in traffic.

How to Improve Website Traffic 

Focus on SEO 

Search engine optimisation (SEO) is a highly effective practice for gaining organic traffic. Ensure you are spending an adequate amount of time, money, and resources into conducting keyword research, producing first-rate optimised content, and gaining quality backlinks. 

Invest in Paid Advertising 

If you have the means to do so, investing in advertising such as Google Ads or PPC can be an effective method for boosting traffic to your website.

Utilise Email Marketing 

Email marketing can be a powerful marketing tool for sending traffic to your website. You can encourage customers to return to your site by sharing promotions and updates, and reminding them of the value you add to their everyday lives. 

Give Your Website a Refresh

Giving your website a refresh and making it technically sound can improve its performance. However, you should use an expert to do this in order to ensure the move doesn’t negatively impact traffic. Consider using a company such as Unified, a Shopify development agency in London that offers full-service solutions for eCommerce businesses. They can ensure your website is functional, technically flawless, easy to use, attractive, and aligns with your brand.

Don’t Get Disheartened 

A drop in traffic isn’t always permanent and there are many ways it can be reversed. Put more focus on your SEO efforts, invest in paid advertising, utilise marketing channels such as emails, and give your website a refresh to give your website the boost in traffic it needs.