

Short-form video formats have become a reliable marketing tool for modern businesses looking to increase their social media engagement. These also work well for audiences who quickly lose interest. How do you use them in your branding initiatives? Short-form videos can have various themes. Here are a few examples.
Whether you have to launch a product or service or host an event, a teaser video can be created to pique the curiosity of interested parties. You can reveal key highlights without going into full detail. The video must contain powerful music and compelling visuals to leave an impression on the audience's mind. Nowadays, everyone is making video teasers, but only a handful get proper exposure. Consider getting help from professional agencies like Gorilla Creative for high-quality teaser videos. Reputable video production agencies can provide creative talent and technical resources to deliver high-impact videos, regardless of their length and theme.
As the name shows, these videos should have a personalized, raw feel. They work best for the company's operations theme. You can use BTS videos to give your audiences a sneak peek into your company’s culture, daily working style, or manufacturing process. Brands rely on these themes to add a human angle to their message and make it appear more relatable. Whether you want to showcase craftsmanship or brand values, this video content can be leveraged. Just let the videography professionals know about your goals so they can suggest a suitable approach and plan the entire video content to make it impactful.
The company's leadership speaks volumes about its standing in the market and trustworthiness. Hence, it can be a good idea to feature company executives in short-form videos as they talk about visions, industry trends, milestones, and more. When appropriately shot, these videos attract a lot of viewership and a loyal following, perfect for any brand's growth.
Technically, these are a collection of animated images and not a video. However, they work very well with audiences. You can leverage them to showcase product features along with the brand logo. These can make your digital communications unique and dynamic. The message should be brief and to the point. If done rightly, these videos can gain excellent traction.
Smartphone companies usually create 30-second videos highlighting special functions and features, such as camera capabilities, modern design, and battery life. This practice can be adopted across different types of businesses. If you onboard the right videography partner, you can trust them for their wisdom and skills. Their extensive and diverse repertoire of video projects allow them to think according to the needs of the sectors, giving them an upper hand in this area. They can pick the best visuals and messages suitable for product demos, testimonials, tutorials, and more.
Shot-form videos are made for YouTube Shorts and Instagram reels. Their engaging style and quick messaging power make them everyone’s favorite. While this sounds simple, putting the correct elements in the video and justifying its purpose is no easy feat. The narrative has to be more efficient and effective. Plus, it must meet the modern taste. When you give this work to professional videographers, you don’t have to bother about these areas.