The Different Types of Referral Programs Local Plumbing Companies Need
— Today, you can take a structured approach to word-of-mouth marketing by creating meaningful referral programs that attract new customers and reward loyal ones.
In this digital landscape, any local services company that fully leverages its marketing potential always remains at an advantage. It applies to even plumbing businesses. Most people focus on website revamping, content creation, social media updates, email campaigns, and similar efforts. These are all crucial elements. However, you need to build upon these foundational layers to grow further. You must be aware of the impact of traditional word-of-mouth tactics. Local businesses primarily rely on them for growth, as people tend to trust their family, friends, and coworkers regarding their experiences with a specific service provider. Today, you can take a structured approach to word-of-mouth marketing by creating meaningful referral programs that attract new customers and reward loyal ones. In turn, they will likely keep talking about your business.
An experienced plumber marketing agency in your city can help you design perfect referral or loyalty programs that meet your expectations. Your brand can build greater credibility in your service area, and you can gain loyal customers who not only seek you out but also recommend your services to their close contacts. Some popular referral programs that can efficiently boost your plumbing business include discounts, cash rewards or gift cards, free service or upgrades, etc.
Incentivize with a cash reward or gift card
Almost everyone loves a little extra money or a gift card. Hence, it can be incorporated into a referral program for satisfied and happy customers who recommend your plumbing service to their near ones. The amount of the cash reward can be kept at around USD $50. If you give away a gift card, choosing a popular retail store would be better. People enjoy receiving tangible rewards. If you offer gift cards from a home improvement business, customers can purchase something that also requires plumbing assistance. How does it work? You give a USD $50 gift card from a well-known retailer (store name should be mentioned) to a customer when their contacts book your service.
Offer need-driven free plumbing upgrade or service
There is also a cashless alternative. You can offer a one-time free service for an upgrade or any other plumbing need. It can include faucet repair, drain cleaning, water heater inspection, and the installation of a premium fixture, among other services. Such programs are considered valuable and relevant. Both existing and new customers can find it as an attractive option. How do you run this program? You can specify the free service your customer will earn on referring a friend.
Reward with discounts
If you want to keep things simple, special offers or discounts are another way to make your customers feel good. When you earn a new customer through an existing customer, you can offer the referrer a certain percentage off their next booking. Remember, a discount should be offered only after the referred person has used your service. Customers like these referral programs because they feel valued.
Additional information
Some companies also provide commercial plumbing services. They can design a specific referral program for those clients. Businesses frequently require different types of contractors. You can offer them service packages or volume discounts as a reward for referring to another commercial client. For instance, you can offer them a 20% discount on their next major plumbing project for successfully referring a new commercial client.
How do you go about this marketing technique? Digital marketing agencies can help create referral programs tailored to your specific objectives and goals. You can visit https://topmarketingagency.com/ for an idea. It must be thoughtfully designed for both existing and future customers.
