Is Social Media a Necessity for Your Business?

In the early days of social media, promoting your business online almost always resulted in a net positive. This was especially true in the era of Facebook, which single-handedly dominated the online space for individual users and entrepreneurs alike. 

However, the emergence of new platforms has led to a paradigm shift, and certain businesses have adapted better than others. Facebook is predominantly used for messaging as of 2024, while other platforms such as Instagram and TikTok have overtaken it in key categories. 

As a result, many businesses have taken the path of least resistance, posting haphazardly on any platform or forgoing social media posts altogether. In the grand scheme of things, however, a solid social media strategy is as important as ever.

What are the leading social media platforms today?

Alongside Facebook, Instagram is the most popular of the conventional social media services used today. With a total of 2 billion global users in 2024, the platform has seen a marginal decline in user base in recent years. Still, it boasts a key advantage over Facebook — the overwhelming majority (around two-thirds) of Instagram users are under 35 years of age. In that sense, brands looking to target “the consumers of the future” would do well to position themselves on Instagram.

Further, while they may have been considered “entertainment” platforms in the days of Myspace or Facebook, YouTube and TikTok have greatly impacted our definition of social media. Viewer-creator dynamics and the ability to share content and comment are core features of these platforms. They offer a valuable opportunity for brands to engage directly with potential customers, making them a powerful tool.

Social media as an advertising platform

Unlike traditional media, like television or print advertisements, social media offers direct communication between brands and consumers. Metrics such as post engagement help companies build rapport with their customer base. They provide invaluable insights into the public’s level of interest in the provided service.

Best of all, with modern advances in Internet access, social media can be managed from anywhere in the world. For example, you can purchase an eSIM USA plan from your home and enjoy a fast and affordable internet connection once you arrive in the States.

eSIMs allow businesses and influencers to stay connected anywhere in the world without relying on insecure public Wi-Fi or expensive roaming charges. This ensures that campaigns can be managed, analyzed, and adapted in real-time, providing valuable insights into public interest and helping brands refine their strategies effectively.

If you’re considering an eSIM for managing social media, take the time to research different providers and their plans. To ensure you get the best value and features for your needs, it’s a good idea to do an eSIM comparison before selecting a provider.

Understanding target audiences

One of the most important considerations in marketing is the brand’s tone. Younger, Internet-culture-savvy users are likely to respond better to topical and humorous communication styles. Conversely, targeting an older consumer base may necessitate a more formal approach.

Beyond just consumers, it’s important for the tone of communication to align with the brand itself. For example, a business providing legal services may not want to rely on slapstick to appeal to a wider audience. 

Ultimately, perfecting brand communication comes down to A/B testing and willingness to make bold decisions when advertising.