fatjoe Review 2025: The Inspiring Story Of How One White Label Agency Is Shining Light On AI Search

Let us paint the scene for you – it’s 2025, and there’s no stopping AI integrations like ChatGPT. Then, seemingly overnight, Google drops its very own AI-powered search. Just like that, even first-spot search listings lose 79% of their clicks, while 60% of searches don’t result in any clicks at all.

Without fair warning, companies that had always paid heed to the power of SEO were being told that these go-to techniques were ‘dead’. This let to understandable panic for countless companies, but, just when it seemed like all hope was lost, fatjoe rose from those ashes.

Long heralded as one of the best white label link builders for SEO resellers on the market, fatjoe has been helping agencies to perfect content at scale since way back in 2012. Like countless other agencies, they saw a drop in content orders as AI got its claws into the market. But, instead of admitting defeat, they realised one simple reality – SEO isn’t dead, it’s just changing. In this article, we’re going to break down how exactly fatjoe is helping its customers lean into that change.

Who are fatjoe?

fatjoe might be proving its AI-based expertise right now, but let’s just say that this isn’t their first turn around the block. In fact, fajoe has been building its reputation as the ultimate white label link building SEO platform since its conception in 2012. Just over a decade of fast growth later, this UK-based agency has gone on to serve over 40,000 users worldwide, who benefit from the help of a 100+ strong team of the best SEO pros in the business.

But, we know what you’re thinking – what sets fatjoe apart from all of the other companies out there that offer the same? Well, there’s a reason that these guys get so much attention amongst SEO resellers, as well as enjoying a 4.8/5 customer rating, and it’s not just their great branding. fatjoe also stands out for offering simplicity in an industry that’s usually knee-deep in jargon. Forget complex content plans and a dashboard that requires a degree – fatjoe is all about delivering accessible, straightforward content that’s quick, high-quality, and guaranteed to benefit businesses at any stage.

Looking into Link Building

You’ll notice that we’ve referred to the term ‘link building’ a fair few times in relation to fatjoe. Well, that’s because link building is undeniably what these guys do best. In fact, fatjoe built its impressive name on the back of a groundbreaking link-building service called ‘blogger outreach’ which, as the name suggests, sees the fatjoe team reaching out to quality bloggers with articles containing key links to your products. This service is still very much at the top of the industry game, and has expanded to include niche edits, iGaming backlinks, and infographic outreach.

These on-page recommendations are proving especially vital in this age of ChatGPT and AI search. After all, if other websites aren’t talking about your brand, then AI probably won’t be either. And remember, fatjoe was best at this service even before all of this new tech. Now, their fully scalable, spam-free link-building services could spell the difference between success and failure. 

Proof That fatjoe isn’t a One-Trick AI Pony

fatjoe’s pre-existing link-building prowess might position them perfectly for AI advantage, but this isn’t the only AI offering that this go-to agency has to offer. They’re also on top with offering quality, specific AI SEO services, which include complete digital PR campaigns, community mentions and, importantly, brand mentions.

Brand mentions are a particularly exciting new service this year, and includes strategic placements of reviews and listicles that go into the specifics of what makes your company great. All of which are then posted on those fantastic high authority domains that fatjoe is alreadyl known for.  

The benefits of this service are self-explanatory – far from incorporating a one-sentence link that may or may not appear in modern searches, brand mentions allow for AI search deep-dives into what your company has to offer, and why you’re worth recommending to readers.

A Complete SEO Package

Don’t believe the haters, SEO isn’t dead which is why it’s also well worth looking into fatjoe’s full service offerings. Admittedly, brands that are in the AI red right now might want to focus their efforts on link building and brand mentions. But, once fatjoe has helped you out of that particular  rut, it’s also worth considering additional crucial service offerings that include –

• Content writing

• Design & video services

• Keyword research

• Media placements

• And more

Why Customers Love fatjoe

As mentioned, fatjoe has bagged itself a 4.8/5 customer rating, and no, it’s not just because they’re a great looking team! In reality, fatjoe has so much going for it that there’s no way we’ll be able to cover everything.

From one of the most straightforward dashboards in the industry, to scalable pricing and an on-call support team, everything about fatjoe is built to help brands thrive, even in the face of AI! Even if you’re hedging your bets, the 100%  money back guarantee on offer across all of fatjoe’s services speaks for itself – there’s literally no reason not to give these guys a go!  

What’s the Catch?

We know what you’re thinking – what’s the catch? Well, we would love to tell you that there isn’t one. Depending on your requirements, you might not even think that this is much of a catch at all, but it is important to know that fatjoe isn’t the ideal agency for every purpose, for reasons that include –

• A lack of specialist content: fatjoe’s services are built on scale, not specialities. If you want specific experience from your content team, you might not find it here.

• A slightly higher price point: fatjoe’s scaling pricing systems are reasonable  but not the cheapest you’ll find. If you want budget services that priotize affordability over results, then fatjoe isn’t necessarily best for you.

All of that said, fatjoe’s high standing amongst its broad customer base is proof that these guys are worth your time. So, give fatjoe a call today, especially if you’re worried about the AI search traffic that’s no longer coming your way!