What Makes Up a Robust Digital Strategy?

Regardless of the size of your business or team, you'll significantly benefit from developing a strong digital strategy. This is especially true if your digital approach serves as the foundation for growth and sustainability. But what makes a digital strategy strong and comprehensive? In addition to having a website, using tools like mobile apps in Melbourne or search engine optimisation will make a huge difference.

Core Features of a Robust Digital Strategy

Many agree that the best strategy includes nine key components, but your organisation might not need all of them. Consider the pros and cons of each component before implementing any of them.

1. Online Presence

The first impression most clients will receive of your business is through your online presence, which must be professional, visible and credible.

• Build a fast, responsive, and easy-to-navigate website with up-to-date products or services.
• Make sure that customers can actually search and find your business online by using SEO best practices.
• Maintain brand consistency in visuals, messaging, and tone across all platforms, including social media and email.
• Make sure Google Business Profile and other directory listings are accurate and optimised.

2. Digital Marketing and Advertising

Promoting your business online and generating leads and results requires a combination of powerful SEO strategies, social media marketing and more.

• Leverage search engine marketing tools, such as Google Ads, to bring in paid traffic that will open doors to organic traffic
• Connect and engage with your target market through different social networks, but especially on those where a majority of your audience frequents
• Boost brand awareness and establish long-term relationships through regular and consistent email marketing
• Let data guide your next round of digital marketing strategies with well-designed analytics and tracking

3. Online Selling

Whether tangible goods or downloadable items, consider integrating online sale transactions into your digital strategies.

• Build an e-commerce website for an efficient online store and customer relationship management.
• Accept payment methods for convenience and easy invoice tracking
• Optimise website and app collaterals for customers and search engines
• Ensure mobile compatibility, especially if your users prefer to use mobile devices 

4. Digital Communication Options

Clear and user-friendly communication channels can help boost engagement and even build brand loyalty.

• Use a variety of channels--chatbots, emails, SMS, etc., to cater to a range of customers
• Ensure seamless internal communication across all platforms
• Keep every stakeholder in the loop through video and call apps or software

5. Cyber Security

Robust security features are a must to shield your business and clients against cyber security risks.

• Don't stop at using a strong password; adopt two-factor authentication, too
• Regularly or automatically update all apps, plugins and other features that might be vulnerable to bugs and breaches
• Implement efficient and secure backup strategies

You're missing out if you've yet to take your business online. You just need a solid digital strategy to reap the many benefits of the virtual landscape. From a strong online presence to cybersecurity measures, you and your audience will have a better and safer online experience. Do you want to explore how mobile apps can further strengthen your digital plan? Consult app developers at Rocket Lab (Increaseo) for your next move.