Best Tips to Give Your Website A Boost in Authority

As a business owner, you naturally want to build authority in your niche. The question of building website authority is common for newbie businesses and established businesses alike. The underlying reason is that authority metrics are a dynamic way to analyze a website’s SEO success. However, authority metrics don’t actually contribute to a website’s ranking ability. 

Read on to learn more about how to give your website a boost in authority.

Authority Metrics – How Do They Work

Let us start by analyzing briefly how authority metrics work. When we mention authority metrics, we refer to Ahrefs and Moz’s domain rating and domain authority, respectively. Whatever metric you use, they will show you a pretty similar thing. These metrics are a measure of how authoritative a website is and how likely it is to rank in Google.

You should know that neither Moz nor Ahrefs specifies exactly how these metrics are analyzed and calculated. However, it is stated that both use a logarithmic scale, which means that it is harder for websites to get a score from eighty to ninety than from ten to twenty. 

Can A Link-Building Agency Help You Boost Website Authority?

At this point, you might be wondering about how a professional link-building agency can help you boost website authority. You should know that a well-reputed link-building agency, such as Globex Outreach, can help you boost your website's authority by strategically getting high-quality backlinks for you. 

The skilled link-builders will secure links from reputable and niche-relevant websites, which will then act as a confidence vote and signal to Google that your website is indeed a reliable and valuable source that can be trusted and hence deserves to rank higher in Google. 

The professional team of the link-building agency will identify authoritative and niche-relevant sources. After narrowing down the sources, they will reach out to the relevant bloggers and webmasters to pitch amazing content ideas and help you secure high-quality backlink placements in return. 

How Does DA and DR Work?

Moz’s domain authority measures the total number of backlinks along with the metrics surrounding the backlinks. On the other hand, Ahrefs measures the domain rating by calculating the number of linking domains, the domain ratings of the linking websites, and the number of sites that a domain links to. 

Generally, the more authoritative websites are, the more likely they are to rank in Google. Also, these websites will get more visits and drive more conversions. 

Which Factors Impact the Ranking of Websites?

DA and DR are not the only factors that are used to calculate the authority scores of websites, as other factors play an important role too, such as the relevance of the backlinks, which, according to Google, happens to be one of the most important ranking factors. Moz and other industry-leading SEOs acknowledge that higher domain authority scores represent a greater ability to rank.

At this point, it is important to emphasize that the authority score, whether it is DA or DR, simply predicts the potential of the ranking success of a particular domain as opposed to actually contributing to a domain ranking. 

Domain authority scores are also used by search engines to understand the quality of a website’s backlink profile. The higher the DA or DR of the linking domains, the more authority is passed on to websites; therefore, the higher the authority score, the more likely the website is to rank. 

What Makes a Good Authority Score?

You must be wondering what a good authority score looks like. The answer to this question depends. It is all relative to the niche that you are dealing with. For instance, if you are trying to rank for wooden soldier toys, you might find that a DR of 40 is sufficient to help your website rank on the first page of Google. 

Alternatively, if your website sells electric bikes and you want to get it ranking for best e-bikes, then anything lower than the score of forty is not going to help you rank on the first page of search results. 

Factors That Can Help You Improve Authority

Now, let us explore some of the factors that can help you improve your website authority. Firstly, you shouldn’t neglect the SEO basics of your website. With that said, if you want to be considered an authority in anything, you have to be exceptionally good at it. The same rules apply to your website, which is why you must start with the basics and establish a good website. 

This aspect includes optimizing your on-page content and making sure that your website is user-friendly and offers the best user experience. 

Final Thoughts 

To improve your website authority, pay attention to your page speed, navigation, and mobile friendliness. Last but not least, regularly assess your backlink profile. Always prioritize quality over quantity of the backlinks for effective link-building and a healthy backlink profile.