The Top Market Research Firms in India: A Comprehensive Review

Accurate market information is essential in modern business, as developments occur rapidly and competition is intense. No matter if the focus is on product design, representing the brand, ensuring customers are happy, or watching industry moves, market research greatly helps shape a company’s strategy. Due to its rapidly growing economy and diverse population, India now boasts numerous top-notch companies in market research. 

Why Information Recognition Is Important

Research in the market helps businesses learn about buyers’ habits, spot new opportunities, estimate market potential, and mitigate risks. In volatile areas such as FMCG, IT, and healthcare, having access to quality research is crucial for success. To find more insights and use their data, businesses partner with research specialists.

1. NielsenIQ India

NielsenIQ is a familiar company to people worldwide, and it holds a significant position in India. Due to its retail measurement capabilities, understanding of consumers, and brand monitoring, NielsenIQ assists clients across various sectors, including FMCG, media, and healthcare.

Their extensive data collection networks and deep analytical capabilities make them a trusted market research firm in India. They offer research services that can be customized for each client’s requirements or that are available to others.

2. Kantar India

Another important global research company, Kantar, has a strong presence in India. They provide updates on the condition of a brand, how its advertising works, customer opinions, and advancements. The company is strong because it utilises a combination of surveys, complex data analysis, and insights from behavioural science.

Kantar offers specialised services to the healthcare and life sciences sector, making it particularly important in pharmaceutical research.

3. IMRB International

IMRB has been serving India as a trusted and historic research agency for many years. Thanks to its years of experience, IMRB can conduct various tasks, including studying consumers, categorising them by needs, researching media, and collecting public opinions.

You can find their work across various sectors, and they are recognised for having a strong and reliable approach to working.

4. IQVIA India – A Leading Pharmaceutical Market Research Company

When it comes to healthcare and pharmaceuticals, IQVIA India stands out as a top pharmaceutical market research company. Due to its use of advanced analytics, technology, and skills in healthcare, IQVIA provides pharmaceutical firms with unmatched information.

IQVIA assists with the development of new drugs, market entry, tracking a brand’s progress, and understanding competitors. The data they provide helps pharmaceutical businesses launch their products smoothly and improve their sales and marketing results. Due to the complexity of healthcare, having access to IQVIA’s services in pharmaceutical research matters greatly.

5. Majestic MRSS 

Majestic MRSS is considered a leader in India’s market research industry for its creativity in qualitative and quantitative studies. Majestic MRSS covers a wide area in Asia and supports clients in healthcare, automotive, media, and FMCG.

The pharmaceutical industry receives specialised solutions from them, such as conducting patient and doctor research for clinical trials, providing results from these trials, and assessing new drugs. Through the use of modern tech methods, neuromarketing, and eye-tracking, they offer something different.

6. RNB Research

Based in New Delhi, RNB Research is expanding its implementation to other countries. The company focuses on conducting research for both B2B and B2C markets, offering services that include market entry, feasibility checks, and customer satisfaction analysis.

Since they focus on telecom, finance, retail, and healthcare, they have a wide range of experience in research in India.

Final Thoughts

There is strong growth in India’s market research sector because more people require consumer insights, new technologies, and information-based decisions. If you want to launch a product, check market interest, or understand the industry from every angle, joining forces with a top Indian market research firm helps you be ahead of others in the game.

Hiring a market research company like IQVIA or Majestic MRSS enables healthcare companies to gather valuable information that promotes both progress and development. A company with a good research partner gains better knowledge, lessens dangers, and quickens its rise in a tough market.