5 Prominent CEOs to Watch in 2024

“Start, act, learn as you go. Don't overthink or over plan, use what you know and who you know, enhance current methods, and keep learning.” Muna Mahmoud-Samba, CEO of MagikMedia

Muna Mahmoud-Samba is the Chief Executive Officer & Founder of MagikMedia, holding close to a decade of marketing experience, with a law degree from the University of Cambridge and headhunting of senior talent.

By Business Outstanders
Muna Mahmoud-Samba: The Woman Behind MagikMedia's Innovative Approach to Recruitment

As a young woman with a passion for people and a background in communications and law, Muna Mahmoud-Samba, Founder and CEO of MagikMedia, has always been driven to make a difference. During her time at the UN, she realized the power of media and communication in shaping public opinion and driving positive change. She witnessed firsthand how effective storytelling and strategic messaging could influence policies and mobilize communities. This realization sparked a new ambition within her – to harness the power of media to create a lasting impact. With this vision in mind, Muna decided to take a leap of faith and establish her own media recruitment agency, MagikMedia.

A Forward-Thinking Leader: Founding MagikMedia

As the Founder and CEO, Muna Mahmoud-Samba aimed to create a platform that would enable businesses to find the best talent in marketing. She believed that by combining her expertise in communications and law, she could create content that would not only captivate audiences but also drive social change.

Gaining Recognition through Unique Business Model

MagikMedia quickly gained recognition for its unique approach to recruiting. Muna and her team focused on producing quality results for a fraction of the cost. Helping businesses find and hire top talent with huge cost-savings. Through this business model, MagikMedia was able to collaborate with incredible scale-ups and start-ups to be the go-to for a new form of talent acquisition.

Industry Impact and Leadership

Under Muna's leadership, MagikMedia became a force to be reckoned with in the media industry. MagikMedia’s unique business model is innovating an entire industry. Muna's ability to connect with people and her dedication to making a difference resonated with the clients that MagikMedia works with and MagikMedia quickly became a trusted source for talent advice, strategy and acquisition. Beyond the success of her company, Muna's impact extended beyond the media industry. She became a sought-after speaker, sharing her experiences and insights on using media for social change at conferences and events around the world. She also actively mentored young professionals, encouraging them to pursue their passions and make a difference in their respective fields.

A Legacy of Inspiration

Muna's remarkable journey from working at the United Nations to establishing MagikMedia as the Founder and CEO is a testament to her unwavering determination and commitment to creating a positive impact. Through her work, she has not only transformed the way recruitment and talent management  is used to address social issues but has also inspired countless individuals to use their skills and talents to make a difference in the world.

A New Venture: Revolutionizing Recruitment

Muna recognized the need for a fresh perspective in the industry and set out to create a recruitment agency that not only matched candidates with the right job opportunities but also focused on personal development and growth.

Differentiated Talent Acquisition Strategy

MagikMedia's talent acquisition strategy is unlike any other, as it combines traditional recruitment methods with cutting-edge technology and a deep understanding of human behavior. As the CEO of the company, Muna's vision is to revolutionize the way companies hire and retain top talent, ultimately creating a more diverse and inclusive workforce. With her dedication to making a positive impact and her drive to succeed, Muna is sure to continue making waves in the recruitment industry and beyond. Her story serves as a reminder that with passion, perseverance, and a willingness to think outside the box, anything is possible.

Client Testimonial:

"MagikMedia was the solution to my one-year problem of finding great talent," says Carl Axel, Director at DuoWhip (450K+ YouTube subscribers).

“Muna is an exceptional recruiter. She's diligent, hard working, delivers to spec and went above and beyond to find us exceptional candidates. We would gladly recommend Muna, she won't let you down.“- Roger Sumner-Rivers, CEO ParcelHero

A Passionate Career in Marketing

After her internship at the United Nations, Muna's passion for helping others led her to pursue a career in marketing. She joined an agency that focused on digital marketing strategy.

In this role, Muna utilized her communication skills to pitch for and craft digital marketing strategies for well-known organisations. Muna's dedication and exceptional performance then led her to pursue her master’s degree in politics at the University of Cambridge, where she wrote her dissertation on the use of social media in political movements.

Driven by her desire to make a broader impact, she interned at a not for profit in between her master’s degree and law degree. Muna's ability to effectively convey the organization's message resulted in increased engagement and support from both donors and beneficiaries..During her studies, she had the opportunity to work on various research projects that focused on social and economic development in developing countries, including being a human’s rights panellist and subsequent host for a well-known podcast.

A Leader in Business

As a successful entrepreneur, Muna’s strong leadership skills and ability to build relationships with stakeholders ensured the successful execution of numerous projects, positively impacting the lives of countless individuals.

Throughout her career, Muna's love for people and her commitment to making a difference have remained constant. Whether it was through her work at the United Nations, her contributions to non-profit organizations, or her role as a consultant, Muna's passion for helping others has always been evident. Her unique career journey has not only allowed her to make a positive impact on the lives of individuals and communities but has also inspired others to follow in her footsteps.

A Vision for MagikMedia

After working in marketing for nearly a decade, Muna decided to pivot and study politics and law. After completing her degrees and joining a recruitment start-up, she encountered that the recruitment industry was plagued by inefficiencies, inconsistencies, and conflicts of interest. The industry prioritized money and commission over people, creating a toxic environment that didn't put clients' needs first. This realization sparked Muna's vision for MagikMedia – to create a recruitment agency that puts people at the center.

Revolutionizing Recruitment: A Fresh Perspective

Muna's experience in marketing and communications allowed her to bring a unique perspective to the recruitment industry. She created MagikMedia as a response to the existing model, which she believed was outdated and ineffective. The company's innovative package-based subscription model eliminates commission fees, allowing clients to save up to 82% on their recruitment costs. This approach not only benefits clients but also allows MagikMedia to focus on building strong relationships with its clients.

Scaling Success: Navigating the Challenges of Growth

As MagikMedia grows, Muna has faced the challenge of maintaining focus while scaling the business. She credits her experience working with clients and understanding their needs as key to success. She also emphasizes the importance of continuous learning and adapting to new situations.

What Sets MagikMedia Apart

Muna believes that MagikMedia's unique subscription model is what sets it apart from other recruitment agencies. The company's people-first perspective also attracts top-quality talent who are passionate about making a difference. By focusing on innovation and transparency, MagikMedia is able to build strong relationships with its clients.

Empowering Talent to Flourish: MagikMedia's Mission and Core Values

MagikMedia's mission is to create a world where talent can thrive. The company's core values of innovation and transparency guide its decision-making and company culture. These values are evident in every aspect of the business, from who they work with to how they grow strategically.

From Idea to Reality: Muna's Guide to Entrepreneurial Success

Muna advises entrepreneurs to start their business without overthinking or over-planning. Instead, they should leverage their knowledge and contacts, innovate upon existing processes, and continuously learn. She emphasizes the importance of believing in oneself and one's abilities.

Mastering Time Management: Strategies for Productivity

Muna uses time-tracking software like Harvest to stay organized and manage her time effectively. She also prioritizes discipline, delegation, and focus to ensure that she can handle multiple clients and projects simultaneously.

Changing the Industry

As a pioneer in the recruitment industry, Muna believes that significant changes need to be made. She hopes that MagikMedia will contribute to these efforts by revolutionizing the industry through its innovative approach.

Building a Strong Team

As an ambitious leader, Muna understands the importance of building a strong and cohesive team. With a clear vision in mind, she sets out to find individuals who possess specific qualities that align with the company's values and goals. One of the key qualities Muna looks for in potential team members is a strong dedication to work. She believes that individuals who are committed and passionate about their work are more likely to go the extra mile and contribute to the team's success.

Muna understands that a team with a shared sense of purpose and dedication can achieve great things together. Shared values are another crucial aspect that Muna considers when forming her team. She believes that when team members share similar values, they are more likely to work well together and support each other. Muna seeks individuals who prioritize integrity, collaboration, and innovation, as these values are at the core of MagikMedia's culture.

Furthermore, she values the bravery to express opinions within her team, and also understands that diverse perspectives and open discussions lead to better decision-making and innovation. Muna encourages her team members to voice their thoughts and ideas, creating an environment where everyone feels comfortable sharing their opinions without fear of judgment. This fosters a culture of trust and collaboration within the team.

To ensure continuous growth and learning, Muna implements feedback systems for her team members. She believes that constructive feedback is essential for personal and professional development. Muna regularly provides feedback to her team members, highlighting their strengths and areas for improvement. She also encourages her team members to provide feedback to each other, fostering a culture of continuous improvement and learning.

Muna Mahmoud-Samba: CEO, Founder, MagikMedia

Muna Mahmoud-Samba is the Founder and CEO of MagikMedia, a recruitment company that is making a significant difference with its innovative methods. She is deeply dedicated to her work and has established a solid reputation for her agency, being acknowledged as one of the notable CEOs to keep an eye on in 2024. Her journey is truly inspiring and provides valuable perspectives on the upcoming trends in talent acquisition and management.

“The recruitment industry as we know it will change forever and MagikMedia is going to be at the forefront of this innovation”


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