How to Grow Your Estate Agents Business (Even with Surplus Parts!)

By Emily WilsonPUBLISHED: March 27, 20:30UPDATED: March 27, 20:10 8960

Modern estate agent office with “For Sale” signs, team members working, and a digital dashboard on screen.

Growing an estate agency in today’s market isn’t just about putting up ‘For Sale’ signs and hoping for the best. With tighter margins, rising competition, and clients expecting more for less, you need to be strategic, agile, and a little bit clever.

Whether you’re a solo agent or running a small team, here are proven ways to grow your estate agency — including how to turn even your surplus parts (yes, literally) into business fuel.

1. Treat Your Website Like Your Top Salesperson

Most buyers and sellers start their journey online. If your website looks outdated or lacks features like instant valuation tools, virtual tours, or live chat, you're losing business.

✅ Upgrade your site with lead capture forms
✅ Add testimonials and case studies
✅ Use SEO to rank locally (e.g., "Estate Agents in [Your Town]")

2. Get Smart with Your Marketing

If you're relying purely on Rightmove or Zoopla, you’re missing out. Diversify your marketing:

Run Facebook ads targeted at homeowners in your area
Use GoHighLevels for real estate to get things moving.
Post weekly tips and property showcases on Instagram and TikTok
Send monthly email newsletters with local market update

3. Automate the Boring Stuff

Time = money. Use CRM and marketing tools to automate:

New lead follow-ups
Viewing reminders
Feedback requests
Post-sale check-ins

Systems like GoHighLevel, HubSpot, or even Mailchimp can save hours each week and help you close more deals.

4. Recruit and Train Like a Boss

Your team is your brand. If you’re expanding, make sure you’re hiring agents who know the area, can sell with confidence, and align with your company values.

Also, invest in ongoing training — especially in digital skills and negotiation. This pays off in better client reviews and faster closings.

5. Turn Surplus Parts into Profit

Got old office chairs, signage, printers, or even company cars gathering dust?

Instead of letting them rot:

Sell them on eBay, Facebook Marketplace, or specialist B2B resale platforms
Trade them in with local businesses or suppliers
Donate and generate goodwill (and maybe some PR) in the local community

You’d be surprised how much unused or outdated surplus equipment can bring in — either in cash or community support.

6. Dominate a Niche

Want to stand out in a crowded market? Specialise. That could mean:

Luxury homes
Student lettings
Commercial property
Probate and inherited property sales

Becoming the go-to expert in a specific area can attract more referrals and give you pricing power.

7. Ask for Reviews (and Show Them Off)

Word of mouth still works — but these days, it’s digital. Ask happy clients to leave reviews on Google, Trustpilot, and Facebook. Then, show off those 5-stars on your site and marketing.

Social proof builds instant trust.

Final Thoughts

Growing your estate agency isn’t about working harder — it’s about working smarter. Modern tools, better branding, and even turning your surplus parts into capital can all play a role.

So audit what you have, streamline what you can, and get strategic. Your next growth phase might just be sitting in your storeroom.

Emily Wilson

Emily Wilson is a content strategist and writer with a passion for digital storytelling. She has a background in journalism and has worked with various media outlets, covering topics ranging from lifestyle to technology. When she’s not writing, Emily enjoys hiking, photography, and exploring new coffee shops.

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