Celebrities Who Built Billion-Dollar Brands
— These celebrities turned fame into billion-dollar brands, reshaping beauty, fashion, telecom, and wellness industries.
In the world of fame and fortune, some celebrities have leveraged their star power not just for entertainment, but to build empires that are dominating industries. From skincare and cosmetics to telecommunications and shapewear, here are five celebrities who turned passion into billion-dollar success stories.
5 Celebrities Who Built Billion-Dollar Brands as Follows:
1. Rihanna – Fenty Beauty
Launched in 2017, Rihanna’s Fenty Beauty revolutionized the cosmetics world with its inclusive range of foundation shades and bold marketing. Valued at $2.8 billion, the brand is lauded for breaking barriers in beauty standards and continues to be a leader in diversity-driven product development.
2. Kim Kardashian – SKIMS
Kim Kardashian's shapewear and loungewear brand, SKIMS, has become a cultural phenomenon. As of a 2023 funding round, SKIMS was valued at $4 billion. With its focus on body positivity and comfort-driven design, the brand has expanded into men's and women's categories, setting new standards in fashion inclusivity.
3. Selena Gomez – Rare Beauty
Singer and actress Selena Gomez launched Rare Beauty to encourage self-expression and challenge unrealistic beauty standards. Her cosmetics brand has resonated with Gen Z and millennials alike, earning it a valuation of $2 billion. Rare Beauty is also known for its mental health initiatives, making an impact beyond the beauty aisle.
4. Ryan Reynolds – Mint Mobile
Actor Ryan Reynolds isn’t just a pretty face, he’s a savvy investor too. Holding a 25% stake in Mint Mobile, the budget wireless provider was acquired for $1.35 billion. Reynolds’ humorous ad campaigns and disruptive pricing strategy helped transform Mint into a major player in telecom.
5. Hailey Bieber – Rhode
Hailey Bieber entered the skincare scene with Rhode, a minimalist, affordable line that quickly gained cult status. The brand was recently acquired by e.l.f. Beauty for $1 billion, marking one of the biggest beauty deals in recent years. Rhode’s success highlights the power of social media and Gen Z-focused branding.
These celebrity entrepreneurs prove that with the right vision and strategy, stardom can translate into serious business success. Their billion-dollar brands are not just profitable, they’re reshaping industries.
