Amazon Prime Day 2025 Hacks & Extra Discounts as US Sales Hit $23.8B

Amazon is making some big moves this year. Prime Day 2025 will run from July 8 to July 11, making it a four-day event instead of the usual two. Deals will refresh every night at midnight (PDT). That means more chances to grab big discounts — but also more pressure to stay on top of changing Amazon Prime Day Offers.

Some shoppers feel excited about having more time, but others think it’s too much. More days mean more browsing, and that could lead to more unnecessary spending if you’re not careful.

But if you plan smart, Prime Day can actually save you a lot.

How to Save More Money on Prime Day

There’s more to Prime Day than just big banners and red tags. Real savings come from using the hidden tools and features Amazon doesn’t shout about.

Here are some smart ways to stretch your dollars:

• Use app-only coupons: Open the Amazon mobile app and check for hidden green coupon boxes on product pages. These often give 5–15% off and don’t show on desktop.

• Reload gift cards before the event: Amazon offers bonus credit when you add money to your Amazon gift card balance.

• Use a Prime Visa card: You get up to 6% cashback during Prime Day. That adds up fast if you’re buying expensive items.

• Use Alexa alerts: Tell Alexa to notify you when an item on your wishlist drops in price.

These are small things — but combined, they can save you a lot more than just clicking ‘Buy Now’ blindly.

Tips for Scoring the Best Deals

If you really want the good stuff, timing and preparation are key. Prime Day isn’t just about clicking fast — it’s about knowing what to click and when.

• Check Lightning Deals at midnight (PDT): Some top deals only last a few minutes. Use your app to set alerts.

• Request invites for “Invite-Only” deals: Amazon has started offering these for high-demand items. Click "Request Invite" and wait for a private offer.

• Make two accounts using Amazon Household: You can double your invite requests and improve your chances.

• Compare with other stores: Target and Walmart run sales during Prime Day too. Don’t assume Amazon has the lowest price.

On Twitter, user @DealNerdUSA tweeted:

“Scored a robot vacuum on Prime Day only to find it $30 cheaper on Walmart. Compare before you click.”

That’s proof — always double check.

Utilizing Amazon's Features for Maximum Savings

Amazon has features that most people don’t even touch. These hidden tools can unlock better prices, exclusive deals, and early alerts.

Here’s what to use:

• Alexa shopping notifications: Connect your wishlist and let Alexa tell you when a deal drops.

• Subscribe & Save: Even during Prime Day, you can stack these with coupons on items like pet food, cleaning supplies, baby products and home & kitchen appliances.

• Price trackers: Tools like Keepa or Camelcamelcamel help track price history. That way you know if a deal is really a deal — or just a fake discount.

A Reddit user shared:

“Always screenshot the price history before Prime Day. Found my ‘deal’ was actually $20 higher than two weeks ago.”

Knowing this can protect you from falling for inflated discounts.

How to Get Extra Discounts on Amazon Prime Day

Want more than what’s shown on the screen? You’ll have to dig a bit deeper.

Here’s how:

• Use Prime card rewards: You get 6% cashback — on $500, that’s $30 back.

• Stack green coupons with Lightning Deals: Some products let you do both, bringing prices down even more with Lightning Deals.

• Reload gift cards for extra credit: Amazon often adds $5–$10 bonus when you reload manually.

• Join Amazon Student (if eligible): You get extra trial months and special Prime Day-only student discounts.

Also, try searching with these filters:

• Sort by “% Off”

• Use filters like “Coupon Available” or “Today’s Deals Only”

Small efforts = big savings.

Bonus Tricks to Try Before the Sale Starts

• Create a wishlist today: You’ll save time later, and Alexa can notify you about price drops.

• Uninstall and reinstall Amazon app: Some coupons only show for “new” app users — trick the system.

• Bookmark competitor deals pages: Keep Target, Walmart, and Best Buy open in your tabs.

• Use multiple devices: Open the same Lightning Deal on phone and laptop to see which one loads faster.

All these tips together can make you feel less stressed and more prepared during the Prime Day chaos.

How Much Will the US Spend on Prime Day?

This year, Prime Day 2025 runs from July 8 to 11, and spending is projected to skyrocket:

• Adobe Analytics forecasts total online spending in the U.S. will hit around $23.8 billion during the four-day event.

• That’s a 28–29% increase compared to roughly $14.2 billion spent during the two-day event in 2024 .

• The surge in spending this year is being compared to "two Black Fridays in one week" — highlighting the massive scale of this retail event.

What This Means for Amazon:

• Bank of America estimates that Amazon alone may generate around $21–21.4 billion in gross merchandise value (GMV).

• The remaining amount is expected to go to third-party sellers and other US e-commerce platforms.

Key Takeaways:

• Total U.S. online spending: ≈ $23.8 billion

• YoY growth: +28–29% from $14.2B last year

• Amazon’s share: ~$21B in sales (Amazon + third-party)

This makes Prime Day 2025 one of the biggest retail events in U.S. online shopping history — possibly even beating traditional shopping holidays in total revenue.

Final Thoughts

Prime Day 2025 has a lot going on — and it’s easy to get overwhelmed. But if you slow down and use simple tools like mobile coupons, Alexa, and gift card bonuses, you can stay one step ahead of the crowd.

It’s not about buying more. It’s about buying better. It’s about saving smarter, not just faster.

Even if you only plan to grab a few things, these tips can help you spend less and smile more when that Amazon box shows up.

FAQs

1. When is Amazon Prime Day 2025?

It runs from July 8 to July 11, a four-day event with new deals dropping daily at midnight PDT.

2. How can I get extra discounts during Prime Day?

You can stack green coupons, reload gift cards for bonuses, use Prime Visa for cashback, and subscribe to save for recurring items.

3. What are invite-only Lightning Deals?

These are special, limited-stock deals. You have to request access — if selected, you’ll get a private link to buy.

4. When is Amazon Prime Day in India/UK/US/Canada?

Amazon Prime Day 2025 will start on July 8 and run until July 11 in most countries. Here's a breakdown by region:

• United States (US): July 8 to July 11, 2025

• United Kingdom (UK): July 8 to July 11, 2025

• Canada: July 8 to July 11, 2025

• India: Not officially confirmed yet, but based on past years, Amazon India usually holds Prime Day a few weeks later, possibly in late July or early August 2025.

India typically runs its own version of Prime Day, often with localized deals and dates. It's best to keep an eye on the Amazon India homepage or app for official announcements.

5. Are mobile app coupons better than desktop?

Yes, many hidden coupons only appear in the Amazon mobile app, especially for household and lifestyle items.

6. Is it safe to trust the deal price?

Not always. Use price trackers like Keepa or Camelcamelcamel to see the product’s real price history.

7. Can Alexa really notify me about deals?

Yes! Connect your wishlist to Alexa and enable deal alerts. You’ll get spoken reminders when something drops in price.

8. Is Prime Day better than Black Friday?

It depends. Some electronics and Amazon-branded items are cheaper on Prime Day, but you should still compare.

9. Can I get deals without a Prime membership?

Not on most Prime Day deals. You can start a free trial of Amazon Prime to get access, then cancel after the sale.