A Guide to Choose the Best Packaging for Your Candles

In the coming years, the candle market is expected to grow at a CAGR of 3.43% annually. The statistics show that the candle industry is among one of the most in-demand industries right now. 

To make your business survive in a rapidly growing industry, you need to keep up with the latest trends. For the past few years, custom packaging has become quite the trend that is being followed by every other industry. Customised candle packaging can help you achieve stunning presentation, guaranteed safety and increased consumer engagement to your brand. 

Read this blog, if you want to create the best candle packaging for your products and get noticed on your retail shelf.

1.   Understand Your Brand’s Essence

Here comes the most basic step that you need to consider when customising your candle packaging. You need to ask yourself this question, “ How do you want your customers to perceive your brand and its values?”

This question is extremely important if you want to communicate your brand’s value and essence to your customers. It will also help you in establishing your brand’s identity for your customers. 

To establish your core values, you need to have a clarity of your purpose and mission. Because the packaging of your product can help you communicate everything relevant to your brand to your customers. 

Brand’s Narrative

Candle packaging can help you build your brand’s narrative. You can convey what your brand is about and the backstory behind it with the help of candle boxes. Customers always prefer brands that are honest with their missions and objectives.

Whether your goal is to promote sustainability or your candles as a comforting symbol, your product packaging should be able to convey your message. 

Target Audience

Identifying your target audience is the first step towards creating a powerful branding strategy. So, understand the values, interests, likes, and dislikes of your audience and design your candle packaging while keeping it all in consideration.

2.   Choose a Reliable Supplier

How well your packaging journey goes simply depends on your packaging supplier. Therefore, choosing trustworthy packaging supplies is incredibly important for you. A reliable packaging supplier doesn’t compromise on your packaging material and also offers market-competitive rates on all orders. 

Cost-effective Packaging

Every other business is trying to cut its overall expense. Custom packaging offers you the opportunity to save a great deal of money.  Moreover, a reputable packaging supplier will only offer you fair packaging rates.

Also, if you buy in bulk quantities, you can help yourself get amazing prices. 

Unlimited Customization Choices

The biggest advantage of choosing custom packaging over conventional packaging is the unlimited customization options that it offers. Therefore, make sure your packaging supplier is offering you incredible infinite customization choices.

Complimentary Services

Look for a packaging supplier that offers free shipping, free generic samples, and free design support. We vouch for the fact that these services are not hard to find in a well-reputed packaging supplier.

3.   Material Selection

The type of material that you choose for your candle packaging will help your customers perceive the value of your products. Therefore, make sure to choose the finest packaging material. 

Cardboard

Cardboard is one common choice for packaging candles. It is lightweight, flexible, and offers excellent printing results. The durability and strength of cardboard boxes can keep your candles secure and in one place. 

Kraft

Kraft is a biodegradable packaging material that possesses great tensile strength. It possesses some other great attributes, including its moisture-resistant and tear-resistant properties. It is great in strength and offers safe shipping. 

Rigid

If you want to portray your brand’s image as luxurious and exclusive, then rigid material can prove to be an excellent choice. This material is strong and possesses excellent robustness. 

Corrugated

The best material to safely ship your candle product is corrugated packaging material. The flute lining on this material offers additional protection and a safe transit to your candle products.

4.   Choose a Functional Box Style

Whether you’re choosing two-piece candle boxes or candle display boxes , make sure the box style is functional. Choosing a functional box style allows your customers to have an elevated packaging experience. 

Great Protection

Your box style should be secure. It should be able to protect your candle from any kind of damage during shipping. Moreover, adding inserts to your candle packaging can also offer the additional and required safety to your candle items. 

Easy to Use

Your candle packaging should be convenient to use. It should help your costumes have an enhanced unboxing experience and allow them to easily access the product inside the packaging.

5.   Make the Best Use of Customization

The customization of your candle packaging is one of the major aspects that can help you stand out. It is highly important to make the best use of the endless personalization opportunities if you want to stand out, 

Custom Shapes & Sizes

Always choose a box size according to your product’s requirements. It can save your products from moving around the box and getting tampered. Also, be very particular about the shape of your candle packaging, as it can create a memorable impression on your customer. 

Top-notch Printing Methods

Utilise vivid and excellent printing methods to make your product noticeable to your customers. Screen printing, offset printing and flexography are some of the exceptional printing techniques that offer great results. Make sure to add your branding elements to your candle packaging utilising these printing methods. 

Luxury add-ons

With the help of luxury add-ons, you can offer your customers a visually appealing packaging box. Luxury add-ons offer an exclusive outlook to your candle packaging. Embossing, debossing, holographic foiling, gold foiling, aqua coating and spot UV are just a few of these beautiful add-ons. 

Conclusion! 

A thoughtfully designed candle packaging can help you achieve success in no time. Follow the above-mentioned guide, if you want to create the ideal candle packaging boxes for your business.