4 Underrated Ways to Enhance The Customer’s Experience

There’s no magic bullet that will ensure a business will be successful, but there are certainly things that can increase the chances. Take the customer’s experience, for instance. If the customer has a positive interaction with your brand from beginning to end, then they’ll be much more likely to return in the future. Below, we’ll run through a few often overlooked strategies for ensuring your customers have nothing but good things to say about your business. 

First Impressions 

It’s what's behind your entrance door that counts for the most, but that doesn’t mean that the outside area of your business counts for nothing. Your customer’s experience there sets the tone for their experience inside, and in some cases, can make the difference in making a sale or not. Foot traffic can count for a lot, and a person passing by will be more likely to step inside your business if the outside is in good condition. 

A good front-of-house is all about making sure the basics are in place. That means having a well-maintained parking lot, good signage, aesthetically pleasing roof, and ensuring that your customers see/experience something positive when the doors open.

Delight the Senses 

Looking for an easy way to improve your customers’ experience? Then focus on feeding their senses. It’s a straightforward way to make them feel comfortable, and a comfortable person will be more likely to linger — and spend more money. 

You can make your customers’ senses happy by ensuring the temperature is on point (not too hot, not too cold), having eye-friendly lighting, and maintaining a pleasant volume. If you want to go the extra mile, then consider adding incense.  

Upgrade Your Bathroom

It’s easy for businesses to overlook their bathrooms, since, well, that’s not where the money is made. But actually, the quality of your bathroom probably plays a bigger role in your customers’ experience than you might think. Customers make judgments about the business based on its bathroom, especially if you’re in the hospitality business. Aesthetic appeal and soft, flattering lighting will set the right tone, while soft toilet paper, a high‑speed eco hand dryer, and amenities such as quality baby changing stations and hooks for jackets/bags will go a long way towards making a positive impression. Don’t forget the importance of regular bathroom cleaning, too — there’s nothing that’ll put off a customer more quickly than an unclean washroom.  

Invest in Employee Happiness 

If there’s one thing that can ruin — or at least dampen — the customer’s experience, it’s a miserable team of staff. A business could take every other piece of advice in this article, but if the staff are short with customers, unhappy, and undertrained, then it won’t come as too much of a surprise if your customer’s experience isn’t as pleasant as it should be. 

You can’t force an employee to have a permanent smile on their face, but you can increase the chances. Paying well, training them properly, having enough staff on a shift, and listening to feedback can go a long way to keeping employees happy.