Press Release

InstaService Positions Itself for U.S. Expansion and Investor Backing

— The home services market represents one of the largest consumer spending categories that has remained largely untouched by digital transformation.
By Emily WilsonPUBLISHED: October 8, 13:42UPDATED: October 8, 13:46 9760
InstaService mobile app showcasing home maintenance bookings with a technician arriving at a customer's home

Milpitas, CA, InstaService, the technology-driven AI-powered on-demand home maintenance services platform, announced it has completed thousands of bookings across its operational markets. This validates strong business fundamentals and a scalable technology infrastructure for expansion. Building on this momentum, InstaService is launching its post-seed Series A funding round to accelerate national growth, deepen its technology moat, and capture a significant share of the nearly $1 trillion U.S. home services market. The opportunity is substantial, with market estimates ranging from $90.63 billion in 2024 (Expert Market Research) to $0.78 trillion (Mordor Intelligence)

Addressing Market Inefficiencies in a Fragmented Industry

The American home services industry is highly fragmented, with more than 90% of businesses as local operations. Barriers to customer access, service standardization, and technology adoption affect sectors such as plumbing, HVAC maintenance, cleaning services, electrical repair, and landscaping. Most independent providers lack the digital infrastructure needed for efficient customer acquisition and online booking.

The home services market represents one of the largest consumer spending categories that has remained largely untouched by digital transformation.

InstaService directly addresses industry challenges by offering online booking tools for homeowners and connecting them to vetted local service providers. The platform delivers reliable home maintenance services, addressing issues such as opaque pricing and inconsistent quality, and streamlines booking processes- core pain points identified in top Google and AnswerThePublic searches.

"Our thousands of completed bookings prove consumer demand for technology-enabled solutions in areas like plumbing, handyman services, and cleaning services,” said [CEO Venkatesh Ragala]. “We provide the transparency, reliability, and convenience homeowners want. InstaService is positioned for major national growth and market share."

Validated Market Demand and Scalable Model

InstaService’s platform demonstrates steady demand, characterized by high booking volumes and retention across residential categories, including plumbing repairs, cleaning, handyman services, and general home maintenance. Businesses thrive on repeat bookings, intense customer satisfaction, and a growing network of qualified local service providers. InstaService addresses core pain points and adds sustainable value to both users and providers.

Technology Infrastructure for Growth

InstaService leverages advanced matching algorithms, automated quality assurance, and streamlined booking for scalability and consistent service standards. Its RFQ (Request for Quote) system delivers competitive, transparent pricing from multiple vetted providers, a top feature requested by users searching “compare repair quotes,” “best local handyman,” and “find cleaning services near me.” The integrated technology stack enables efficient expansion.

Market Growth and Opportunity

Industry analysts estimate sector growth from $211.71 billion in 2023 to $893.18 billion by 2031, at a 19.59% CAGR. Rising demand for emergency repairs, smart home upgrades, and ongoing home maintenance services, including HVAC, electrical, deep cleaning, and landscaping, fuels this expansion. Staffing challenges persist, leaving market space for technology-driven platforms like InstaService.

Strategic Investment and Expansion

 InstaService’s proven business model and national readiness make its post-seed Series A round a unique investment opportunity. New capital will support expansion into major metropolitan areas, enhance platform features, and expand a network of licensed and insured providers for high-demand services, including emergency plumbing, HVAC repairs, house cleaning services, and electrical work.

Quality Assurance and Operational Excellence

Quality assurance includes background checks, skills verification, insurance confirmation, and ongoing performance evaluation for every provider. Transparent customer reviews and incentive-based ratings build trust and support platform reliability.

Industry Recognition and Market Validation

Forecasts show the U.S. home services market surpassing $1 trillion by 2029. InstaService’s record bookings confirm strong consumer demand and market fit, positioning the company to scale through strategic expansion.

About InstaService

InstaService operates a leading technology-enabled home services app and platform that connects homeowners to verified professionals for residential cleaning, plumbing repairs, handyman services, electrical repairs, landscaping, and other home maintenance services. The platform offers transparent pricing, trusted quality assurance, and easy online booking.Through thousands of completed bookings and the expansion of its service provider networks, InstaService has demonstrated demand for on-demand home services solutions, while establishing operational frameworks that support continued growth and nationwide expansion.

For investor inquiries: investors@instaservice.com
Platform: www.instaservice.com

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Emily Wilson

Emily Wilson is a content strategist and writer with a passion for digital storytelling. She has a background in journalism and has worked with various media outlets, covering topics ranging from lifestyle to technology. When she’s not writing, Emily enjoys hiking, photography, and exploring new coffee shops.

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