What is Search Engine Optimisation & How Can it Help a Small Business?
— SEO is a way to improve a website’s rankings within specific search terms, leading to increased traffic and visibility.
Digital marketing is an essential service for all organisations, especially small businesses that serve the local community and one of the most popular strategies is SEO. In this short article, we outline how SEO works and the benefits it can bring to a small business.
Google’s search engine
Without a doubt, the most used search engine, Google, is used by millions of consumers to locate products and services and if your company website shows up on page 23 of search results, you won’t receive any traffic. Research tells us that consumers usually find what they are looking for on page 1 of search results, typically ten results. SEO is a way to improve a website’s rankings within specific search terms, and this leads to traffic directed to your landing page. The top Australian digital marketing agency is King Kong, a company with a global reach that delivers results.
Keyword research
In order to carry out effective search engine optimization, you need to do some serious research to discover the most popular search terms that people are using to find the targeted product/service. Take the top 5 keywords and insert these into your website, which should lead to a higher ranking. Google sends out an army of bots to trawl the web every 7-10 days, so any changes you make will not be apparent until that happens.
Page 1 in 90 days
This is the promise of the best SEO agency in Australia; within 90 days, they claim they can put your site on page 1 of Google’s search results. It takes time due to the frequency of Google’s bots and by using several strategies, the target website gradually moves up the rankings until it reaches page 1. This would result in a high volume of hits to your landing page and many would be converted.
Due to the ever-changing nature of the Internet, SEO work needs to be ongoing if you want to retain your high ranking. Data is deleted daily and new content is uploaded, which changes the landscape, so to speak. Start with a Google search to find King Kong’s site, then you can browse their many services and make an inquiry.
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