Best SEO Companies & Tools To Use In 2025 And Beyond

SEO will always be a mainstay in everyone’s digital marketing campaign. Even with the rise of AI searches, traditional search engines maintain market dominance - and will continue to do so for some time. Learning how to master SEO and adapt to its latest trends is the key to consistent growth, though it’s hard to do this alone. 

Hiring an online marketing agency is an excellent way to improve your SEO strategies, or you can call upon certain tools that companies have created. In either case we’re happy to bring you a list of the best SEO companies and tools to use in 2025 and beyond. 

1. Creed Digital 

Creed Digital is the best SEO agency to use if you want a genuine partner who’ll help you grow as a business. The company has been around for some time and has a particular soft spot for SEO and AI-driven SEO - which is perfect in this day and age. If you want a partner that can accelerate your growth and bring search engine dominance to the table, then look no further. 

2. Neil Patel

Neil Patel is one of the most well-known names in the digital marketing world. What started as a helpful blog has exploded into an SEO consultancy that brands around the world are eager to use. You can either pay for consultancy services or fill in a short form to get a 7-week SEO action plan for your website. There are many ways for Neil Patel to help you, and he has some of the best SEO tools around. 

3. Semrush

Trusted by over 10 million marketers across the globe, Semrush is an AI marketing platform with all the tools needed to help you with SEO. The SEO toolkit is the main appeal here, and you can use a free trial for seven days. It lets you monitor multiple websites, gives you keyword research tools and so much more. Paid options are available after this, and it’s really useful for small businesses or self-employed entrepreneurs who can’t afford to partner with a full-on agency. 

4. Guestlinko

Are you looking for an SEO company that specialises in link building and off-page SEO? Guestlinko is a great option in this category, giving you loads of ways to get your business mentioned on different websites. It’s all about helping you build authority, which triggers search engines to take your website seriously. Off-page SEO often gets forgotten about, so this is a fantastic company to try if link building is your biggest goal. 

5. The SEO Works

Based in the United Kingdom, The SEO Works works with companies around the world to help them master search engine optimisation. Services include a full range of possibilities - and it’s perhaps best known for working with companies in niche industries. If you’re looking for healthcare, manufacturing, educational, automotive or any other type of SEO, this could be the company for you. 

6. Ahrefs

If you’ve dabbled with SEO in the past and tried to find tips and tricks, Ahrefs has likely popped up on your radar. It’s another AI-driven platform with loads of automation tools to help make SEO easier and more simplistic. Choose from an abundance of great SEO tools to improve your strategy, including a site explorer to study your competitors’ websites and a rank tracker to see your search engine performance in real-time. 

7. Moz Pro

You can’t talk about SEO tools without mentioning Moz Pro. It’s an all-in-one SEO toolkit that empowers you with everything you need to boost your rankings. You’ll find amazingly in-depth SEO insights, tonnes of data to help you make smarter decisions, and SEO-specific tools to help you research keywords or plan SEO-friendly content. 

8. Ignite Visibility

Ignite Visibility does exactly what the name suggests: it uses all the latest SEO tools and data to make your business more visible in searches. If you want to work with an award-winning digital marketing agency, now’s your chance. The key thing here is that this company covers traditional SEO, local SEO and even AI SEO. It covers all the necessary bases to push your business forwards and stand out in a competitive niche. 

9. Funnel Boost Media

Funnel Boost Media has been featured across numerous publications and is highly regarded among some of the top SEO companies in the world. It delivers excellent National SEO services to help broaden your reach and become more well-known across the country. A really useful service for emerging small businesses who are trying to break through local boundaries and find new customers in different territories. 

10. Surfer SEO

We’ll finish our list with one last SEO tool to consider using: Surfer SEO. Content remains one of the best ways to improve search engine optimisation, but you need to know how to format it or what keywords to target. Surfer lets you do all of this as an SEO content optimisation platform. It uses AI-driven features to coach you into writing content that ranks well in search engines or gets picked up by ChatGPT and other AI search platforms. 

What To Consider Before Choosing An SEO Agency Or Tool

You’ve got 10 brilliant options on this list, but you should take some time to consider which ones are the best for you right now. For some, an SEO tool is probably the right choice, while others will benefit more from an SEO agency. 

Our advice is simple: 

• If you need help planning a large SEO campaign or have absolutely zero knowledge of how to get started, opt for an SEO company. 

• If you’re well-versed in SEO but require an extra boost, download and use some SEO tools. 

Your budget should also come into consideration, especially when choosing which agency or tool is the best. Go through each option on this list and look at their prices to determine which ones fit your budget. Some might be too expensive for you, and that’s okay! 

Regardless of what you choose, an SEO company or tool will always help you get more out of your strategy and reap the benefits of search engine optimisation.