Leadership

Maria Grazia Chiuri Named Creative Director at Fendi

— Italian designer Maria Grazia Chiuri has been appointed as the new creative director at Fendi, taking over women’s collections and set to debut her first line for the house in Milan in February.
By Emily WilsonPUBLISHED: October 15, 11:34UPDATED: October 16, 11:44 30160
Maria Grazia Chiuri

What’s the news?

Italian designer Maria Grazia Chiuri has been chosen as the new creative director for women’s collections at Fendi, based in Rome. She succeeds Silvia Venturini Fendi, who had served as interim director since Kim Jones left in October 2024.

Chiuri will present her first Fendi collection in Milan in February.

Why this matters

  • Chiuri recently stepped down from her role as women’s wear lead at Dior after nearly ten years.

  • Bernard Arnault, CEO of LVMH (which owns Fendi and Dior), praised her as one of fashion’s top creative talents.

  • The move comes amid a broader shake-up in the European fashion industry, where multiple luxury houses are changing leadership.

  • Fendi is among LVMH’s key brands. Analysts estimate that Fendi’s sales last year reached about €2.33 billion ($2.69 billion) — making it the fourth-largest brand in the group after Louis Vuitton, Dior, and Celine.

Chiuri’s background

  • Chiuri is one of the few high-profile women in the fashion industry and was the first female artistic director at Dior.

  • She began her career at Fendi in 1989 and also worked at Valentino before going to Dior.

  • Her appointment represents both a return to her roots and a new chapter for Fendi’s design direction.

What comes next?

  • Chiuri will unveil her first Fendi collection in February in Milan.

  • Observers will watch how she balances her design vision with Fendi’s heritage, especially in leather goods and accessories, for which Fendi is famous.

  • The success of this transition could influence how luxury houses navigate leadership changes during challenging global markets.

Summary

  • Maria Grazia Chiuri is now Fendi’s creative director for women’s fashion.

  • She follows Silvia Venturini Fendi, and will debut her first collection in Milan in February.

  • Chiuri brings years of experience (especially from Dior), and her role marks a fresh phase for Fendi’s brand identity.

FAQ

Q: When did Kim Jones leave Fendi?
A: Kim Jones left in October 2024.

Q: What is Fendi best known for?
A: Fendi is renowned for its leather bags and luxury accessories.

Q: Who owns Fendi?
A: Fendi is part of the LVMH group.

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Emily Wilson

Emily Wilson is a content strategist and writer with a passion for digital storytelling. She has a background in journalism and has worked with various media outlets, covering topics ranging from lifestyle to technology. When she’s not writing, Emily enjoys hiking, photography, and exploring new coffee shops.

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